Campaign Finance Reform: A Legal Analysis of Issue and Express Advocacy

Issue advocacy communications have become increasingly popular over the federal election cycles. Often these advertisements could be interpreted to favor or disfavor certain candidates, while also serving to inform the public about a policy issue. However, unlike communications that expressly advocate the election or defeat of a clearly identified candidate, the Supreme Court has ruled that issue ads are constitutionally protected First Amendment speech and cannot be regulated in any manner. According to most lower court rulings, only speech containing express words of advocacy of election or defeat, also known as “express advocacy” or “magic words” can be regulated as election-related communications and therefore be subject to the requirements of the Federal Election Campaign Act (FECA). Unlike express advocacy communications, therefore, issue ads may be paid for with funds unregulated by federal law, i.e., soft money

Order Code 98-282 A
Updated March 15, 2002
CRS Report for Congress
Received through the CRS Web
Campaign Finance Reform: A Legal Analysis
of Issue and Express Advocacy
L. Paige Whitaker
Legislative Attorney
American Law Division
Summary
Issue advocacy communications have become increasingly popular in recent federal
election cycles. These advertisements are often interpreted to favor or disfavor certain
candidates, while also serving to inform the public about a policy issue. However, unlike
communications that expressly advocate the election or defeat of a clearly identified
candidate, the Supreme Court has determined that issue ads are constitutionally
protected First Amendment speech that cannot be regulated in any manner. According
to most lower court rulings, only speech containing express words of advocacy of
election or defeat, also known as “express advocacy” or “magic words” can be regulated
as election-related communications and therefore be subject to the requirements of the
Federal Election Campaign Act (FECA). Unlike express advocacy communications,
therefore, issue ads may be paid for with funds unregulated by federal law, i.e., soft
money.
H.R. 2356 (Shays/Meehan), as passed by the House, would create a new term in
federal election law, “electioneering communication,” which would regulate political ads
that: “refer” to a clearly identified federal candidate, are broadcast within 30 days of a
primary or 60 days of a general election, and, for House and Senate elections, are
“targeted to the relevant electorate.” Generally, it would require disclosure of
disbursements over $10,000 for such communications, including identification of each
donor of $1,000 or more, and would prohibit the financing of such communications with
union or certain corporate funds. Likewise, S. 27 (McCain/Feingold), as passed by the
Senate, would regulate the same communications as H.R. 2356 in the same manner
except, with regard to the audience receiving the communication, S. 27 provides that the
communication be made to an audience that “includes” voters in that election.
Background
Used to describe political advertisements, the terms “issue advocacy” and “express
advocacy,” were created by the Supreme Court and do not appear in federal campaign
Congressional Research Service ˜ The Library of Congress

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finance law, i.e. the Federal Election Campaign Act (FECA).1 However, whether an
advertisement is classified as either “issue advocacy” or “express advocacy” will determine
whether it is subject to FECA regulation. The attendant practical implications are
significant. If a communication is deemed to constitute “express advocacy,” it will be
subject to the disclosure requirements, source restrictions, and contribution limits set forth
in FECA.2 On the other hand, if a communication is deemed to be “issue advocacy,” it
cannot be constitutionally subject to any regulation and, therefore, may be funded with
unregulated or “soft money.”
Supreme Court Decisions
In the 1976 landmark decision, Buckley v. Valeo,3 the Supreme Court provided the
genesis for the concept of issue and express advocacy communications. In Buckley, the
Court evaluated the constitutionality of provisions of the Federal Election Campaign Act
(FECA) that applied to expenditures “relative to a clearly identified candidate” and “for
the purpose of influencing an election.” The Court found that such provisions did not
provide a sufficiently precise description of what conduct was regulated and what conduct
was not regulated, in violation of First Amendment “void for vagueness” jurisprudence.
Furthermore, the Court was concerned, under the overbreadth doctrine, that the statute
could encompass not only communications with an electoral connection, but could
encompass constitutionally protected issue-based speech as well.
In order to avoid these vagueness and overbreadth problems, the Court held that the
government’s regulatory power under FECA would be construed to reach only those
funds spent for communications that “include express words of advocacy of the election
or defeat” of a clearly identified candidate. Hence, the Buckley Court began to distinguish
between communications that expressly advocate the election or defeat of a clearly
identified candidate and those communications that advocate a position on an issue. The
Court found that the latter type of communication is constitutionally protected First
Amendment speech and that only “express advocacy” speech could be subject to
regulation.4 Further, in an important footnote, the Court provided some guidance as to
how to determine whether a communication is “express advocacy” or “issue advocacy.”
That is, the Court stated that its construction of the subject provisions of FECA would
only apply to communications that included words “such as,” “vote for,” “elect,”
“support,” “cast your ballot for,” “Smith for Congress,” “vote against,” “defeat,” or
“reject.”5 These terms are often referred to as the “magic words,” which many lower
courts have ruled are required, under Buckley, in order for a communication to constitute
express advocacy.
1 Codified at 2 U.S.C. § 431 et seq.
2 See 2 U.S.C. § 434 (disclosure); 2 U.S.C. § 441b (source restrictions); 2 U.S.C. § 441a
(contribution limits).
3 424 U.S. 1 (1976).
4 Id. at 40-44.
5 Id. at 44 n.52.

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In the 1986 decision of Federal Election Commission v. Massachusetts Citizens for
Life, Inc., (MCFL), the Supreme Court continued to distinguish between issue and express
advocacy, holding that an expenditure must constitute express advocacy in order to be
subject to the Federal Election Campaign Act (FECA) prohibition against corporations
using treasury funds to make an expenditure “in connection with” any federal election.6
In MCFL the Court ruled that a publication urging voters to vote for “pro-life” candidates,
while also identifying and providing photographs of certain candidates who fit that
description, could not be regarded as a “mere discussion of public issues that by their
nature raise the names of certain politicians.” Instead, the Court looked at the “essential
nature” of the publication and found that it “in effect” provided an “explicit directive” to
the reader to vote for the identified candidates. Consequently, the Court held that the
publication constituted express advocacy.7
Federal Election Commission Regulations
In 1995, the Federal Election Commission (FEC) promulgated regulations defining
express advocacy, which are currently in effect:
Expressly advocating means any communication that–(a) Uses phrases such as
“vote for the President,” “re-elect your Congressman,” “support the Democratic
nominee,” “cast you ballot for the Republican challenger for U.S. Senate in Georgia,”
“Smith for Congress,” “Bill McKay in ’94,” “vote Pro-Life” or “vote Pro-Choice”
accompanied by a listing of clearly identified candidates described as Pro-Life or Pro-
Choice, “vote against Old Hickory,” “defeat” accompanied by a picture of one or more
candidate(s), “reject the incumbent,” or communications of campaign slogan(s) or
individual word(s), which in context can have no other reasonable meaning than to urge
the election or defeat of one or more clearly identified candidate(s), such as posters,
bumper stickers, advertisements, etc. which say “Nixon’s the One,” “Carter ‘76,”
“Reagan/Bush” or “Mondale!”; or

(b) When taken as a whole and with limited reference to external events, such as
the proximity to the election, could only be interpreted by a reasonable person as
containing advocacy of the election or defeat of one or more clearly identified
candidate(s) because—

(1) The electoral portion of the communication is unmistakable, unambiguous,
and suggestive of only one meaning; and
(2) Reasonable minds could not differ as to whether it encourages actions to elect
or defeat one or more clearly identified candidate(s) or encourages some other kind of
action.8
Prevailing View of Federal Circuit Courts
With the exception of the Ninth Circuit, the prevailing view of the U.S. appellate
courts is that Supreme Court precedent mandates that a communication contain express
words advocating the election or defeat of a clearly identified candidate in order to be
6 479 U.S. 238, 249-250 (1986). 2 U.S.C. § 441b(a) prohibits corporations from making
expenditures in connection with any federal election.
7 Id. at 249.
8 FEC definition of “Expressly advocating,” 11 C.F.R. § 100.22 (2001).

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constitutionally regulated. In Federal Election Commission v. Furgatch, the Ninth Circuit
in 1987 found that in order to constitute express advocacy, speech need not include any
of the specific words set forth in Buckley v. Valeo.9 Instead, the court of appeals
presented a three part test for determining whether a communication is issue advocacy:
First, even if it is not presented in the clearest, most explicit language, speech is
‘express advocacy’ for the present purposes if its message is unmistakable and
unambiguous, suggestive of only one plausible meaning. Second, speech may only be
termed ‘advocacy’ if it presents a clear plea for action, and thus speech that is merely
informative is not covered by the Act. Finally, it must be clear what action is
advocated. Speech cannot be ‘express advocacy of the election or defeat of a
candidate’ when reasonable minds could differ as to whether it encourages a vote for
or against a candidate or encourages the reader to take some other kind of action. 10
Notably, the third prong of the test exempts speech from constituting “express advocacy”
when reasonable minds could disagree as to whether it encourages a vote for or against
a candidate or encourages some other kind of action.
In contrast, in Maine Right to Life Committee v. Federal Election Commission,
(MRLC), the First Circuit invalidated the “reasonable person” standard, which the Federal
Election Commission has promulgated into regulations consistent with the Furgatch
decision.11 In MRLC, the court found that the Supreme Court in Buckley had drawn a
“bright line” that errs toward “permitting things that affect the election process, but at all
costs avoids restricting, in any way, discussion of public issues.” According to the First
Circuit, the advantage of this rigid approach, as presented in Buckley, is that it notifies a
speaker or writer at the outset of what communication is regulated and what is not.12
Consistent with MRLC, in the 1997 case of Federal Election Commission v. Christian
Action Network
, the Fourth Circuit also found that the Supreme Court has
“unambiguously” held that the First Amendment “forbids the regulation of our political
speech under...indeterminate standards.” Further, the court noted that the Supreme Court
has held that express words advocating the election or defeat of a candidate are the
“constitutional minima.”13
In June 2000, in Vermont Right to Life v. Sorrell, the Second Circuit similarly
interpreted Buckley to stand for the proposition that in order to regulate a communication,
it must expressly advocate the election or defeat of a clearly identified candidate.
According to the Second Circuit, the Supreme Court limitation reflects a concern that
because disclosure requirements can significantly infringe on privacy of association and
belief as guaranteed by the First Amendment, they “must be specifically directed to the
government’s legitimate purpose in seeking to insure ‘the reality and the appearance of
the purity and openness of’ the election process.” The Supreme Court adopted the
9 807 F.2d 857 (9th Cir. 1987), cert. denied, 484 U.S. 850 (1987).
10 Id. at 864.
11 914 F. Supp. 8, 12 (D. Maine 1996), aff’d 98 F.3d 1 (1st Cir. 1996), cert. denied, 118 S. Ct. 52
(1997). See supra text accompanying note 6 for the FEC regulation defining express advocacy.
12 Id.
13 110 F.3d 1049, 1064 (4th Cir. 1997).

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standard of express advocacy, the Second Circuit opined, to insure that the regulations
were neither too vague nor intrusive on First Amendment protected issue advocacy.14
Most recently, on January 17, 2001, in Florida Right to Life v. Lamar,15 the Eleventh
Circuit upheld a lower court ruling striking down a Florida statute because it
unconstitutionally regulated issue advocacy through an overbroad definition of “political
committee.” The Florida statute required disclosure of any group whose “primary or
incidental purpose” is to support or oppose candidates, issues, or parties. The court found
no error in the lower court enjoining the enforcement of the statute because it was
“unconstitutionally overbroad under the First Amendment.”16
Legislative Overview in the 107th Congress
S. 27, the “Bipartisan Campaign Reform Act of 2001,” (McCain/Feingold), passed
the Senate on April 2, 2001. With regard to issue and express advocacy, it incorporates
the Snowe/Jeffords amendment language and would create a new term in federal election
law, “electioneering communication.” Specifically, it would regulate political ads that:
“refer” to a clearly identified federal candidate, are broadcast within 30 days of a primary
or 60 days of a general election, and are made to an audience that “includes” voters in that
election. Generally, it would require disclosure of disbursements over $10,000 for such
communications, including identification of each donor of $1,000 or more, and such
communications would be prohibited from being financed with union or certain corporate
funds. With respect to corporate funds, it exempts Internal Revenue Code § 501(c)(4)
or § 527 tax-exempt corporations from making “electioneering communications” with
funds solely donated by individuals, who are U.S. citizens or permanent resident aliens,
unless the communication is “targeted,” i.e., it was distributed from a broadcaster or cable
or satellite service whose audience “consists primarily” of residents of the state in which
the candidate is running for office. S. 27 expressly exempts from the definition news
events, “expenditures,” and “independent expenditures.” If this definition of
“electioneering communication” is ruled unconstitutional, S. 27 provides an alternative
definition, based on FEC v. Furgatch, (807 F.2d 857 (9th Cir. 1987)): a communication
promoting, supporting, attacking, or opposing a candidate, regardless of whether it
expressly advocates a vote for or against a candidate and is suggestive of no plausible
meaning other than an exhortation to vote for or against a candidate.
With regard to issue and express advocacy, H.R. 2356, the “Bipartisan Campaign
Finance Reform Act of 2001,” (Shays/Meehan), which passed the House on February 14,
2002, is similar to S. 27: it would create a new term in federal election law,
14 221 F.3d 376, 386 (2d Cir. 2000)(quoting Buckley v. Valeo, 424 U.S. at 76-79).
15 238 F.3d 1288 (11th Cir. 2001). See also, Iowa Right to Life Comm., Inc. v. Williams, 187 F.3d
963 (8th Cir. 1999)(granting a preliminary injunction against a state statute defining “express
advocacy” beyond the specific words of advocacy or “magic words” set forth in Buckley); and
Citizens for Responsible Gov’t v. Davidson, 236 F.3d 1174 (10th Cir. 2000)(applying a strict view
of what constitutes “express advocacy,” holding that the Colorado statutory definitions of
“independent expenditure,” “political committee,” and “political message” were unconstitutional
because the standard for triggering the application of the statute was “advocacy with respect to
public issues,” which violates the rule enumerated in Buckley and its progeny).
16 Id.

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“electioneering communication,” which would regulate political ads that: “refer” to a
clearly identified federal candidate, are broadcast within 30 days of a primary or 60 days
of a general election, and (differing from S. 27) for House and Senate elections, is
“targeted to the relevant electorate.” Generally, it would require disclosure of
disbursements over $10,000 for such communications, including identification of each
donor of $1,000 or more, and such communications would be prohibited from being
financed with union or certain corporate funds. With respect to corporate funds, it
exempts Internal Revenue Code § 501(c)(4) or § 527 tax-exempt corporations from
making “electioneering communications” with funds solely donated by individuals, who
are U.S. citizens or permanent resident aliens, unless the communication is “targeted,” i.e.,
(differing from S. 27) it was distributed from a broadcaster or cable or satellite service and
is received by 50,000 or more persons in the state or district where the Senate or House
election, respectively, is occurring. H.R. 2356 expressly exempts from the definition
news events, “expenditures,” and “independent expenditures,” and (differing from S. 27)
candidate debates and certain other communications expressly exempted by FEC
regulation. If this definition of “electioneering communication” is ruled unconstitutional,
H.R. 2356 provides an alternative definition, based on FEC v. Furgatch, (807 F.2d 857
(9th Cir. 1987)): a communication promoting, supporting, attacking, or opposing a
candidate, regardless of whether it expressly advocates a vote for or against a candidate
and is suggestive of no plausible meaning other than an exhortation to vote for or against
a candidate.
Conclusion
The Supreme Court, in Buckley and Massachusetts Citizens for Life, has
distinguished between express advocacy and issue advocacy communications. With the
exception of the Ninth Circuit, the prevailing view of the federal circuit courts is that
Supreme Court precedent mandates that a communication contain express words
advocating the election or defeat of a clearly identified candidate in order to be
constitutionally regulated. If a communication fails to meet this “bright line” express
advocacy standard, most lower courts have considered it issue advocacy, notwithstanding
whether the communication is likely to be interpreted to favor or disfavor certain
candidates while also informing the public about an issue.