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Commission (FCC)
June 1, 2021
Media Ownership Rules
Dana A. Scherer
The Federal Communications Commission (FCC) aims, with its broadcast media ownership
Specialist in
rules, to promote localism and competition by restricting the number of media outlets that a
Telecommunications
single entity may own or control within a geographic market and, in the case of broadcast
Policy
television stations, nationwide. In addition, the FCC seeks to encourage diversity, including (1)
the diversity of viewpoints, as reflected in the availability of media content reflectingoffering a variety of perspectives; (2) diversity of programming, as indicated by a variety of formats and content; (3)
outlet diversity, to ensure the presence of multiple independently owned media outlets within a geographic market; and (4) minority and female ownership of broadcast media outlets.
Two FCC media ownership rules have proven particularly controversial
In November 2017, acting in response to petitions from broadcast station licensees, the FCC repealed or relaxed several local media ownership rules. The repealed rules limited common ownership of broadcast television and radio stations within the same market and of television stations and newspapers within the same market. The FCC also relaxed rules limiting common ownership of two top-four television stations (generally, ABC, CBS, FOX, and NBC stations) within the same market. In August 2018, the FCC issued rules governing a new “incubator” program designed to enhance ownership diversity. Parties, including the Prometheus Radio Project, appealed these orders. In April 2021, the U.S. Supreme Court upheld the FCC’s changes to its media ownership rules.
Two FCC media ownership rules have proven particularly controversial: its national cap on the number of television households a single company can reach via television stations and its method for measuring that reach. Its national media ownership rule prohibits any entity from owning commercial television stations that reach more than 39% of U.S. television households nationwide. Its "“UHF discount"” rule discounts by half the reach, by percentage of households, of a station broadcasting in the Ultra-High Frequency (UHF) band for the purpose ofwhen applying the national media ownership rule. In December 2017, the commission opened a rulemaking proceeding, seeking comments about whether it should modify or repeal the two rules. If the FCC retains the UHF discount, even if it maintains the 39% cap, a single entity could potentially reach 78% of U.S. television households through its ownership of broadcast television stations.
As of May 2021, this rulemaking proceeding remains open.
An important issue with respect to the national ownership cap, which the FCC has not addressed in a rulemaking, is how the agency treats a situation in which a broadcaster manages, operates, or sells advertising for, and/or finances a television station owned by another company. In some cases, the FCC has articulated its policy on an ad hoc basis in the context of merger reviews, while in other instances it has effectively consented to such arrangements through its silence. Thus, a single entity could comply with the national ownership cap while still influencing broadcast television stations it does not own, reaching more viewers than permitted under the cap. In December 2020, Nexstar Media Group, the country’s largest local television company with 198 full-power stations (including partner stations) in 116 television markets , entered into financial and operating relationships with a third-party licensee of a station in the New York television market with the approval of the FCC’s Media Bureau. Counting the UHF discount, these relationships enable Nexstar to extend its reach beyond the 39% cap—to 44% of U.S. television households. A formal rulemaking by the commissioners could clarify how the agency would evaluate such relationships in judging compliance with the national ownership cap.
These regulatory changes are occurring against the background of changes in media consumption patterns. While local broadcast television news remains the most popular source of local news, the percentage of adults citing websites and social media as news sources continues to grow. In contrast to broadcast television and radio stations, these media are not regulated by the FCC. The extent to which station owners can respond to these market changes by consolidation depends upon the FCC’s media ownership and attribution rules.
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Contents
Why Regulate Media Ownership?...................................................................................... 1
Quadrennial Reviews: Local Media Ownership .............................................................. 1
Links with Ownership Diversity ............................................................................. 2 Diversity Initiatives: Eligible Entities and Incubator Program...................................... 3 U.S. Supreme Court 2021 Review........................................................................... 3
National Media Ownership: Television Stations ............................................................. 4
News Consumption Trends ............................................................................................... 4 Industry Consolidation Trends........................................................................................... 6
Broadcast Radio ........................................................................................................ 6 Broadcast Television .................................................................................................. 7
Application of Local Ownership Rules ............................................................................... 9
Television Stations..................................................................................................... 9
Television Signal Contours .................................................................................... 9
Television Markets ............................................................................................... 9
Radio Stations......................................................................................................... 10
Radio Signal Contours ........................................................................................ 10 Radio Markets ................................................................................................... 10
Local Attribution Rules ............................................................................................ 11
Joint Sales Agreements........................................................................................ 11
Application of National Ownership Rules ......................................................................... 13
Counting Television Households ................................................................................ 13 UHF Discount......................................................................................................... 14
Remote Shared Services, Joint Sales, Operating, and Financial Agreements ..................... 15
Tribune Operation of Stations in Virginia and Pennsylvania ...................................... 16 Sinclair Operation of Stations in Pennsylvania and Florida ....................................... 16 Proposed (and Rejected) Sinclair Operation of Station in Chicago, IL......................... 17 Nexstar Operation and Financing of Station in New York City .................................. 18
Ownership Rules Subject to Quadrennial Review............................................................... 20
Local Television Ownership Rule (Television Duopoly Rule) ......................................... 20
Relief from Rule ................................................................................................ 22
Local Radio Ownership Rule..................................................................................... 22
Clarifications ..................................................................................................... 24
Radio/Television Cross-Ownership Rule ..................................................................... 24 Newspaper/Broadcast Cross-Ownership Rule .............................................................. 24 Dual Network Rule .................................................................................................. 24
Ownership Diversity...................................................................................................... 26
2016 FCC Diversity Order ........................................................................................ 26
Revenue-Based Eligible Entity Standard ................................................................ 27 Measures Specific to Smal Businesses .................................................................. 27
Incubator Program ................................................................................................... 29
Figures Figure 1. News Consumption: 2016-2018 ........................................................................... 5
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Figure 2. News Consumption by Medium: 2020 .................................................................. 6 Figure 3. Broadcast Radio Industry Consolidation: 1990-2020 ............................................... 7 Figure 4. Broadcast Television Industry Consolidation: 1990-2020 ......................................... 8
Tables Table 1. Local TV Ownership (Duopoly) Rule ................................................................... 21 Table 2. Local Radio Ownership Rule .............................................................................. 23 Table 3. Summary of Public-Interest Rationales for Media Ownership Rules .......................... 26 Table 4. Measures Applying to Eligible Entities ................................................................. 28
Table A-1. Chronology of National Broadcast Ownership and UHF Discount Rules ................ 30
Appendixes Appendix. .................................................................................................................... 30
Contacts Author Information ....................................................................................................... 31
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more viewers than permitted under the cap. For example, in reviewing the now-cancelled proposed merger between Sinclair Broadcast Group and Tribune Media Company in 2018, FCC commissioners raised concerns that Sinclair's proposed sale of Tribune's Chicago station WGN-TV in order to comply with the national ownership cap could effectively be a "sham" transaction due to Sinclair's relationships with the proposed buyer. Nevertheless, neither Sinclair's application nor the FCC's order for a designated hearing addressed whether Sinclair's intention to operate four television stations owned by others within the Wilkes-Barre-Scranton-Hazleton, PA, television market might cause it to breach the national ownership cap.
In November 2017, acting in response to petitions from broadcast station licensees, the FCC repealed or relaxed several local media ownership rules. The repealed rules limited common ownership of broadcast television and radio stations within the same market, and of television stations and newspapers within the same market. The FCC also relaxed rules limiting common ownership of two top-four television stations (generally, ABC, CBS, FOX, and NBC stations) within the same market. In August 2018, the FCC issued rules governing a new "incubator" program designed to enhance ownership diversity. Parties, including the Prometheus Radio Project, have appealed these orders. The U.S. Court of Appeals for the Third Circuit is scheduled to hear arguments regarding the legal challenges to all of the FCC's recent broadcast media ownership rule changes. The FCC plans to launch its next quadrennial media ownership review later this year.
These regulatory changes are occurring against the background of significant changes in media consumption patterns. Based on surveys conducted by Pew Research Center, the percentage of adults citing local broadcast television as a news source declined from 65% in 1996 to 37% in 2016. As broadcast stations face competition for viewers' attention from other media outlets, and thereby financial pressures, some station owners have sought to strengthen their positions by consolidating. The extent to which such media consolidation can occur is directly related to the FCC media ownership and attribution rules in place at the time.
From the earliestWhy Regulate Media Ownership? From the earliest days of commercial radio, the Federal Communications Commission (FCC) and
its predecessor, the Federal Radio Commission, have encouraged diversity in broadcasting.1
1
The FCC'’s policies seek to encourage four distinct types of diversity2diversity2 in local broadcast media:
3
In addition to promoting diversity, the FCC aims, with its broadcast media ownership rules,44 to promote localism and competition by restricting the number of media outlets that a single entity may own or control within a geographic market and, in the case of broadcast television stations, nationwide.55 Localism addresses whether broadcast stations are responsive to the needs and
interests of their communities. In evaluating the extent of competition, the FCC considers whether stations have adequate commercial incentives to invest in diverse news and public affairs
programming tailored to serve viewers within their communities.6
6
Quadrennial Reviews: Local Media Ownership Section 202(h) of the Telecommunications Act of 1996 (P.L. 104-104) directs the FCC to review its media ownership rules every four years to determine whether they are "“necessary in the public interest as a result of competition,"” and to "“repeal or modify any regulation it determines to be no
1 Johnson-Kennedy Radio Corp. (WJKS), Docket No. 1156, affirmed sub nom F.R.C. v. Nelson Bros. Co., 289 U.S. 266, 270-271 (1933); United States Broadcasting Corp., 2 FCC 208, 233 (1935). Louis Caldwell, “ Legal Restrictions on the Contents of Broadcast Programs,” Air Law Review, vol. 9, no. 3 (July 1938), pp. 229, 246-248. 2 A fifth type, source diversity (the availability of media content from a variety of content producers), has been the focus of merger proceedings, but in 2002 the FCC determined that this type of diversity was not relevant to its media ownership rules. Federal Communications Commissio n, “ Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the T elecommunications Act of 1996; Cross-Ownership of Broadcast Stations and Newspapers; Rules and Policies Concerning Multiple Ownership of Radio Broadcast Stations in Local Markets; Definition of Radio Markets; Definition of Radio Markets for Areas Not Located in an Arbitron Survey Area,” 18 FCC Record 13620, 13633, July 2, 2003 (2002 Biennial Review). 3 T he FCC first began to encourage minority ownership of broadcast stations in 1978, in response to an initiative by President Jimmy Carter. Federal Communications Commission, “Statement of Policy on Minority Ownership of Broadcasting Facilities, FCC 78-322,” Public Notice, May 25, 1978, ftp://ftp.fcc.gov/pub/Bureaus/Mass_Media/Databases/documents_collection/78 -322.pdf; Jimmy Carter, “T elecommunications Minority Assistance Program Announcement of Administration Program,” January 31, 1978, online by Gerhard Peters and John T . Woolley, The Am erican Presidency Project, at http://www.presidency.ucsb.edu/ws/?pid=29917. 4 47 C.F.R. §73.3555. 5 2002 Biennial Review, pp. 13621, 13627, 13818. 6 Federal Communications Commission, “2014 Quadrennial Regulatory Review, 2010 Quadrennial Regulatory Review, Promoting Diversification of Ownership in the Broadcasting Services, Rules and Policies Concerning the Attribution of Joint Sales Agreements in Local T elevision Markets, Second Report and Order, FCC 16 -107,” 31 FCC Record, 9864, 9873, August 25, 2016 (2014 Quadrennial Review 2 nd R&O).
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repeal or modify any regulation it determines to be no longer in the public interest."7”7 Section 257(b) of the act directs the FCC to promote policies favoringfavoring, among other things, the diversity of media voices and vigorous economic competition.8 For decades, the FCC’s media ownership rules limited common ownership of broadcast radio
stations, broadcast television stations, and daily newspapers within the same local market.
In 2017, as described in “Ownership Rules Subject to Quadrennial Review,” the FCC repealed two of these rules, thereby permitting common ownership of newspapers, radio stations, and television stations within the same local television market.9 In addition, the FCC relaxed its rule limiting common ownership of television stations within the same market, as described in “Local
Attribution Rules,” as wel its standards of attributing television station “ownership.” In April
2021, the U.S. Supreme Court upheld the FCC’s decisions.10
Links with Ownership Diversity
In 1999, the FCC relaxed several of its media ownership rules.11 Acknowledging that various parties expressed concern that greater consolidation of broadcast ownership could make it more
difficult for new licensees to enter the broadcasting industry, the FCC stated that (1) it was conducting studies that would enable it to address the requirement that its rules withstand the U.S. Supreme Court’s scrutiny of any rules selectively applied to organizations based on the race or gender of their owners, and (2) upon completion of the studies, it would examine steps it could
take to expand opportunities for minorities and women to enter the broadcast industry.12
In addition, the FCC adopted a requirement that, before obtaining a waiver from the FCC’s rule limiting common local ownership of television stations, a licensee of a “failed/failing” station (described in Table 1) must notify the public that the station is for sale and demonstrate to the
agency that the licensee’s attempt to secure an out-of-market buyer was unsuccessful. The commission reiterated that the FCC “has made a number of efforts separate from this proceeding
to address minority and female ownership issues, and we hope to take further steps in this area.”13
In 2002, the FCC issued an order repealing and/or further relaxing several media ownership rules, including the failed station solicitation rule, arguing that “the efficiencies associated with operation of two same-market stations, absent unusual circumstances, wil always result in the buyer being the owner of another station in that market.”14 The FCC deferred consideration of
7 §202(h), 257 (47 U.S.C. §303 note). 8 §202(h), 257 (47 U.S.C. §257(b)). 9 Federal Communications Commission, “Matter of 2014 Quadrennial Regulatory Review—Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the T elecommunications Act of 1996, 2010 Quadrennial Regulatory Review—Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the T elecommunications Act of 1996, Promoting Diversification of Ownership In the Broadcasting Services, Rules and Policies Concerning Attribution of Joint Sales Agreements in Local T elevision Markets, FCC 16 -107, Order on Reconsideration and Notice of Proposed Rulemaking and Report and Order,” 32 FCC Record 9802, November 20, 2017 (2017 Quadrennial Review Order on Recon and NPRM).
10 FCC v. Prometheus Radio Project, 141 S. Ct. 1150 (2021). 11 Federal Communications Commission, “Review of the Commission’s Regulations Governing T elevision Broadcasting, T elevision Satellite Stations Review of Policy and Rules, Report and Order, FCC 99-209,” 14 FCC Record 12903, August 6, 1999 (1999 Media Ownership R&O). 12 1999 Media Ownership R&O, p. 12910. Adarand Constructors v. Peña, 515 U.S. 200 (1995). 13 1999 Media Ownership R&O, p. 12937. 14 Federal Communications Commission, “2002 Quadrennial Report and Order and Notice of Proposed Rulemaking, FCC 03-127,” 18 FCC Record 13620, 13708, July 2, 2003 (2002 Quadrennial R&O and NPRM).
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other proposals to advance minority and female ownership, stating that it would address them in a
future rulemaking.15
For 15 years, the U.S. Court of Appeals for the Third Circuit repeatedly vacated and remanded
the FCC’s proposed changes to media ownership rules, stating that the agency’s consideration of how the changes could affect minority and female ownership of broadcast stations was inadequate and in violation of the Administrative Procedure Act (APA).16 For example, in 2019, the Third Circuit stated, “On remand the Commission must ascertain on record evidence the likely effect of any rule changes it proposes .. on ownership by women and minorities, whether
through new empirical research or an in-depth theoretical analysis.”17
Diversity Initiatives: Eligible Entities and Incubator Program
As part of its quadrennial media ownership review, in 2016 the FCC adopted rules designed to increase broadcast ownership diversity in a way consistent with the Third Circuit’s directives.18 Rather than specifical y target minorities and females, the FCC created a category of “eligible
entities” that are subject to less restrictive media ownership rules than are other entities.19 Furthermore, as part of its 2017 media ownership order, the FCC established a new incubator program that waives its broadcast radio ownership rules for established radio broadcasters that “incubate” new entrants and launched a new rulemaking proceeding seeking comment on how to implement the program.20 The agency issued rules governing the incubator program in August
2018.
U.S. Supreme Court 2021 Review
In April 2021, the U.S. Supreme Court, in a unanimous decision, upheld the FCC’s media ownership rule changes, its “eligible entity” definition, and its incubator program.21 The Supreme Court held that the agency’s analysis did not violate the APA because it was “reasonable” and “reasonably explained.”22 It overturned the Third Circuit’s judgment that the FCC violated the
APA by relying on faulty or incomplete data in implementing its ownership rule changes, stating:
To be sure, in assessing the effects on minority and female ownership, the FCC did not have perfect empirical or statistical data. Far from it. But that is not unusual in day-to-day agency decisionmaking within the Executive Branch. The [APA] imposes no general obligation on agencies to conduct or commission their own empirical or statistical studies.… And nothing in the Telecommunications Act (or any other statute) requires the
15 Ibid. pp. 13636-13637. 16 Prometheus Radio Project v. FCC, 373 F.3d 372 (3d Cir. 2004). (Prometheus I) Prometheus Radio Project v. FCC, 652 F.3d 431 (3d Cir. 2011) (Prometheus II). Prometheus Radio Project v. FCC (Prometheus III), 824 F.3d 33, 37 (3d Cir. 2016). Prometheus Radio Project v. FCC, 939 F.3d 567, 589 (3d Cir. 2019) (Prometheus IV). 17 Prometheus IV, p. 587. 18 Federal Communications Commission, “2014 Quadrennial Regulatory Review, 2010 Quadrennial Regulatory Review, Promoting Diversification of Ownership in the Broadcasting Services, Rules and Policies Conce rning the Attribution of Joint Sales Agreements in Local T elevision Markets, Second Report and Order, FCC 16 -107,” 31 FCC Record, 9864, 9873, August 25, 2016 (2014 Quadrennial Review 2 nd R&O and 2016 Diversity Order).
19 As directed by the T hird Circuit in Prometheus II, the FCC discussed additional proposals set forth by commenters in the 2010 Diversity proceeding. T he commission declined to adopt them. 20 2017 Quadrennial Review Order on Recon and NPRM. 21 FCC v. Prometheus Radio Project , 141 S. Ct. 1150, 1160 n.4 (2021). 22 Ibid., p. 1160.
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FCC to conduct its own empirical or statistical studies before exercising its discretion under Section 202(h).23
National Media Ownership: Television Stations Section 629 of the the diversity of media voices and vigorous economic competition.8
In 2004, 2011, and 2016, the U.S. Court of Appeals for the Third Circuit directed the FCC to review its broadcast ownership diversity policies in conjunction with the media ownership rules.9
In August 2016, the FCC completed the 2014 Quadrennial Review of its media ownership rules and diversity policies (2016 Diversity Order).10 The decision contained rules related to (1) the determination and disclosure of media ownership (attribution rules); (2) limits on the type and number of media properties a single entity may own (media ownership rules); and (3) rules designed to enhance media ownership diversity. The new media ownership rules became effective December 1, 2016.11 The National Association of Broadcasters, Nexstar Broadcasting Inc. (an operator of broadcast television stations), and Connoisseur Media (an operator of radio stations) filed petitions with the FCC requesting that the agency reconsider its 2016 decision by repealing and/or relaxing the media ownership rules, and adopting rules creating a new "incubator program" to enhance ownership diversity.12
In November 2017, acting in response to the reconsideration petitions, the FCC repealed and/or relaxed several rules and adopted rules creating an incubator program while asking for additional comments on how to implement it (2017 Reconsideration Order). Most of the changes became effective in February 2018,13 while others, related to the FCC's collection of data, became effective in March 2018 following approval of the Office of Management and Budget (OMB).14 In August 2018, the FCC issued rules governing a new incubator program. Parties, including the Prometheus Radio Project, have appealed these orders.15 The U.S. Court of Appeals for the Third Circuit is scheduled to hear arguments regarding the legal challenges to all of the FCC's recent broadcast media ownership rule changes.16
The FCC's next quadrennial media ownership review is scheduled to begin in 2018.17
The Consolidated Appropriations Act, 2004 (P.L. 108-199)) amended the Telecommunications Act of 199624 and directed the FCC to adopt rules that would cap the reach of a single company'’s television stations at 39% of U.S. television households.1825 In addition, Congress exempted this national ownership cap from the FCC'’s required review of its media ownership rules every four years. In December 2017, the FCC initiated a rulemaking proceeding
in which it proposed to eliminate or modify that national audience reach cap.1926 In the proceeding, the FCC sought comments on whether the agency has the authority to modify or eliminate the national cap, and noted that previously the agency had rejected arguments that Congress precluded the FCC from making any adjustment. For more information about the history of the
national ownership rule, seesee Table A-1.
The debate over media ownership rules is occurring against the background of sweeping changes in news consumption patterns. Figure 1 illustrates these general trends. Based on surveys conducted by Pew Research Center, the percentage of adults citing local broadcast television as a news source declined from 65% in 1996 to 37% in 2017. The percentage of respondents who stated that they "got news yesterday" from online sources grew from 2% in 1996 to 43% in 2017, marking the first time that online sources outranked local broadcast television. In contrast, those citing printed newspapers as a source they "read yesterday" or use regularly declined from 50% in 1996 to 18% in 2016. Broadcast radio also has declined in importance as a source of news. These trends raise questions as to whether common ownership of multiple media outlets in the same market might limit diversity of viewpoints as much today as two decades ago.
Percentage of Respondents Who Get News from Each Media Platform |
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Notes: Data from 1996 to 2012 show the percentage of adults who got news "yesterday" from each media platform, except that data on "Local TV" show the percentage of adults who "regularly watch." Data from 2016 are based on the percentage of adults who get news "often" from each media platform. "TV" includes local broadcast television as well as cable networks and broadcast television networks. "Online" sources include online newspapers. Pew does not specify whether they include websites of television stations, radio stations, or television networks. |
As broadcast stations face competition for viewers' attention from other media outlets, and thereby financial pressures, some have sought to strengthen their bargaining relative to program suppliers (i.e., broadcast networks), advertisers, and/or programming distributors (i.e., cable and satellite operators) by consolidating. For example, in an agreement that was subsequently rescinded, Sinclair Broadcast Group proposed to acquire Tribune Media Company, thereby making it the largest owner of broadcast television stations in the United States.20 In November 2017, Entercom Communications completed its merger with CBS Radio Inc., making it the largest radio operator in the United States in terms of revenue.21 In June 2018, Gray Television announced that it would purchase Raycom Media Inc. in a $3.65 billion transaction that would enable Gray to reach one-fourth of U.S. households.22 The extent to which such media consolidation can occur is directly related to the FCC media ownership and attribution rules in place at the time.
Two characteristics of broadcast television and broadcast radio stations determine whether or not
the media ownership rules described in later sections of this report are triggered: (1) the geographic range (or contours) of their signals, and (2) the limits of their media markets as
determined by the Nielsen Company, a market research firm.
Television Stations The FCC uses Designated Market Areas (DMAs) to determine the geographic regions that apply to the duopoly rule, and uses broadcast television signals to determine when the rules are triggered within DMAs.
Following the transition of broadcast stations from analog to digital signals in 2009, the FCC
modified the media ownership rules to reflect two digital television service contours:23
The FCC uses DMAs created by the Nielsen Company to define local television markets. Nielsen has constructed 210 DMAs by assigning each county in the United States to a specific DMA,
47 Cynthia Littleton, “Big Station Groups Bulk Up with Streaming Options, National Newscasts,” Variety, October 7, 2020, at https://variety.com/2020/tv/news/nexstar-sinclair-ew-scripps-streaming-newcasts-1234795342/.
48 2014 Quadrennial Review 2nd R&O, pp. 9876-9877 (for local television ownership rule); pp. 9944-872 (for radio/television cross-ownership rule); p. 9931 (for newspaper/broadcast television cross-ownership rule). 49 Federal Communications Commission, “Advanced T elevision Systems and their Impact on the Existing T elevision Broadcast Service,” 25 FCC Record 14588, 14634-14635, April 21, 1997 (1997 Sixth R&O). Federal Communications Commission, “2010 Quadrennial Regulatory Review—Review of the Commission’s Broadcast Ownership Rules and Other Rules Pursuant to Section 202 of the T elecommunications Act of 1996, Notice of Inquiry, FCC 10 -92,” 25 FCC Record 6086, 6117, n. 150, May 25, 2010 (2010 Quadrennial NOI).
50 1997 Sixth R&O, pp. 14605-14607.
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has constructed 210 DMAs by assigning each county in the United States to a specific DMA, based on the predominance of viewing of broadcast television stations licensed to operate in a
given metropolitan statistical area, defined by the OMB.
The 1 millivolt
The 1 mil ivolt-per-meter (1 mv/m) contour for FM radio represents a signal that will wil result in satisfactory service to at least 70% of the locations on the outer rim of the contour at least 90% of
the time.26
In its rules for AM radio stations, the FCC delineates three types of service areas: (1) primary, (2) secondary, and (3) intermittent. Some classes of radio stations render service to two or more
areas, while others usuallyusual y have only primary service areas.2753 The FCC defines the primary service area of an AM broadcast radio station as the service area in which the groundwave is not subject to objectionable interference or fading.2854 The signal strength required for a population of 2,500 or more to receive primary service is 2 millivolts mil ivolts per meter (2 mv/m). For communities
with populations of fewer than 2,500, the required signal strength is 0.5 mv/m.
When the FCC first proposed incorporating AM contour signals in its media ownership rules, it noted that "“a one mv/m AM signal is somewhat less than the signal intensity needed to provide service to urban populations, but somewhat greater than the signal at the outer limit of effective
non-urban service."29
The FCC also relies on the Nielsen Company to define local radio markets. These markets, called "Metros," generallycal ed “Metros,” general y correspond to the metropolitan statistical areas defined by the OMB, but are subject to exceptions based on historical industry usage or other considerations at the discretion
of Nielsen.3056 In contrast to television markets, radio markets do not include every U.S. county.31 57
51 T estimony of Executive Vice President and Chief Research Officer Paul Donato, the Nielsen Company , in U.S. Congress, House Subcommittee on Courts, Intellectual Property, and the Internet, Committee on the Judiciary, Satellite T elevision Laws in T itle 17, hearings, 113th Cong., 1st sess., September 10, 2013, H.Hrg. 113-48, p. 7 (Washington, DC: GPO, 2015).
52 Federal Communications Commission, “Standard, FM and T elevision Broadcast Stations: Multiple Ownership;
Notice of Proposed Rulemaking,” 27 Federal Register 6946, 6847, July 19, 1962 (1962 Media Ownership NPRM). T he FCC explained that although not precisely equivalent, this contour for FM broadcast radio represented the same general level of probability for the contour the FCC used (Grade A) to predict analog broadcast television service at that time.
53 47 C.F.R. §73.182(c). 54 47 C.F.R. §73.14. 55 1962 Media Ownership NPRM, p. 6847. 56 T he Nielsen Company, Arbitron eBook Reference Guide, 2009, p. 46, at http://www.nielsen.com/content/dam/corporate/us/en/docs/nielsen-audio/guide-to-understanding-and-using.pdf.
57 Americanradiohistory.com, “Arbitron Reports and Data of Interest,” “Metropolitan Survey Area Maps,” “2013 Metro Radio Metro Areas Hi-Res,” at http://www.americanradiohistory.com/Archive-Arbitron/2013_RadioMetroMap_hi-res.pdf.
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To determine the number of radio stations within a radio market, the FCC uses a database
To determine the number of radio stations within a radio market, the FCC uses a database compiled and updated by BIA Kelsey, another market research firm.32
Many licensees of commercial broadcast television and radio stations have relationships that allowal ow others to exert substantial influence over the operation and finances of those licensees' ’ stations. FCC rules prohibit unauthorized transfers of control of licenses, including de facto
transfers of control.33
59
To help it enforce its media ownership rules, the FCC has developed attribution rules "“to identify those interests in or relationships to licensees that confer a degree of influence or control suchsuc h that the holders have a realistic potential to affect the programming decisions of licensees or other
core operating functions."34”60 In such cases, the FCC may deemdetermine that an entity to influence a influences a broadcast station'’s operations and finances to a degree that triggers the FCC'’s media ownership
rules, even when the FCC does not consider the entity to be the official licensee.
The following summarizes the media attribution rules, as described and modified in the 2017
Reconsideration Order, and related FCC policies.35
Joint sales agreements (JSAs) enable the sales staff of one broadcast station to sell sel advertising time on a separately owned station within the same local market. In 2016, the FCC adopted rules
specifying that television JSAs allowingal owing the sale of more than 15% of the weekly advertising time
on a competing local broadcast television station are attributable as ownership or control.36
62
Congress subsequently twice extended the period by which parties must terminate a television JSA in order to comply with the FCC'’s rule limiting ownership of multiple television stations within a DMA (see "“Local Television Ownership Rule (Television Duopoly Rule)”"), ultimately extending the deadline to September 30, 2025.3763 The FCC'’s rules also specified that stations must
file copies of attributable television JSAs with the commission.38
In its 2017 Reconsideration Order, the FCC eliminated the television JSAs with the commission.64
58 2014 Quadrennial Review 2nd R&O, pp. 9903-9904. 59 47 U.S.C. §310(d); 47 C.F.R. §73.3540. 60 Federal Communications Commission, “Review of the Commission’s Regulations Governing Attribution of Broadcast and Cable/MDS Interests, Review of the Commission’s Regulations and Policies Affecting Investment in the Broadcast Industry, Reexamination of the Commission’s Cross-Interest Policy, Report and Order, FCC 99-207,” 14 FCC Record 12559, August 6, 1999. §103 of, the Satellite Extension and Localism Reauthorization Act, also prohibits a television broadcast station from negotiating a retransmission consent contr act jointly with another broadcast station in the same market, regardless of its audience size, unless the FCC considers the stations to be directly or indirectly owned, operated, or controlled by the same entity. T hus, the FCC’s attribution rules affect a station’s retransmission consent negotiations.
61 Current broadcast attribution rules, which were not addressed in either the 2014 Quadrennial Review nor the 2017 Reconsideration, are listed in 47 C.F.R. §73.3555, Note 2. 62 2014 Quadrennial Review 2nd R&O, pp. 9888-9890. T he FCC proposed attributing television JSAs in 2004, and revisited the issue in 2011, but did not make a final decision. Federal Communications Commission, “ Attribution of TV JSAs, NPRM, FCC 04-173,” 19 FCC Record 15238, July 2, 2004; Federal Communications Commission, “ 2010 Quadrennial Review, NPRM, FCC 11-186,” 26 FCC Record 17489, 17565-17566, December 22, 2011.
63 Consolidated Appropriations Act, 2016, §626, (2015). T he first extension was through December 19, 2016, per §104 of the 2014 Satellite T elevision Extension and Localism Act (). 64 Once the media ownership and attribution rules become effective, 30 days after the FCC publishes them in the Federal Register, broadcast station licensees must file the JSAs with the commission. 2014 Quadrennial Review 2nd
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In its 2017 Reconsideration Order, which the U.S. Supreme Court upheld, the FCC eliminated the
television JSA attribution rule.65JSA attribution rule.39 The FCC determined that
JSAs can promote the public interest, and that this provides an independent reason for eliminating the Television JSA Attribution Rule.... [They] have created efficiencies that benefit local broadcasters—particularly in small- and medium-sized markets—and have
enabled these stations to better serve their communities."40
”66
With the repeal of the JSA attribution rule, broadcast television stations are no longer required to
file copies of their JSAs with the FCC.4167 However, broadcast television stations must still stil make copies of JSAs available in their public inspection files.4268 These files are available for review on the FCC website.4369 A JSA among commercial radio stations, whereby one station sellssel s 15% or more of another same-market station'’s advertising time, is attributable for the purpose of applying
the local radio ownership rule.44
In August 2016, the FCC adopted new disclosure requirements for all al joint operating agreements, broadly encompassed by the term shared services agreements (SSAs) among broadcast television stations.4571 In its 2017 Reconsideration Order, the FCC upheld the SSA disclosure rule,4672 which became effective in March 2018 following approval from the OMB.47
.73 Because the Supreme Court upheld the FCC’s 2017
Reconsideration Order, the SSA disclosure rule remains in effect. The FCC defines an SSA as
The FCC defines an SSA as
any agreement or series of agreements, whether written or oral, in which
(1) a station provides any station-related services including, but not limited to,
(1) a station provides any station-related services including, but not limited to, administrative, technical, sales, and/or programming support, to a station that is not directly or indirectly under common de jure control permitted under the [FCC'’s] regulations; or
(2) stations that are not directly or indirectly under common de jure control permitted under
the [FCC'’s] regulations collaborate to provide or enable the provision of station-related services, including, but not limited to, administrative, technical, sales, and/or programming support, to one or more of the collaborating stations.
In this definition, the term station includes the licensee, including any subsidiaries and affiliates,
and any other individual or entity with an attributable interest in the station.
Each station that is a party to an SSA, whether in the same or different television markets,
R&O, p. 9888-9989, n. 168. 65 2017 Quadrennial Review Order on Recon and NPRM, pp. 9846 -9854. 66 2017 Quadrennial Review Order on Recon and NPRM, p. 9852. 67 2017 Quadrennial Review Order on Recon and NPRM, p. 9873 (Revising Filing of Contracts regulation 47 C.F.R. §73.3613(d)(2) to specify that only attributable broadcast radio JSAs need be filed with the FCC). 68 47 C.F.R. §73.3526(3)(16). T he rule applies to agreements involving stations in the same or different markets. 69 FCC, “Public Inspection Files,” at https://publicfiles.fcc.gov/. 70 47 C.F.R. §73.3555, Note 2. T he FCC decided to attribute radio JSAs in 2003. Federal Communications Commission, 2002 Biennial Review, p. 13620. 71 2014 Quadrennial Review 2nd R&O, pp. 10008-10023. 72 2017 Quadrennial Review Order on Recon and NPRM, pp. 9855 -9857. 73 Federal Communications Commission, “2014 Quadrennial Regulatory Review, Final Rule,” 83 Federal Register 12680, March 23, 2018.
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Each station that is a party to an SSA, whether in the same television market or different markets, must file a copy of the SSA in its online public inspection file.74must file a copy of the SSA in its online public inspection file.48 The stations may redact confidential or proprietary information. The stations must also report the substance of oral SSAs in writing to the FCC. SSA disclosure requirements do not apply to noncommercial television
stations, radio stations, and newspapers.
The FCC declined to make SSAs attributable, and emphasized that its action "was “not a pretext for future regulation of SSAs."49”75 The FCC stated that any consideration of the regulatory status of these agreements in the future “must reflect "significant study and understanding of the impact of
these agreements on station operations and a complete account of the public interest benefits
these agreements help facilitate."
Statement
Broadcast stations that outsource management to other stations are known as sidecars.5076 In March 2014, the FCC'’s Media Bureau issued a public notice stating that it would closely scrutinize any
proposed transaction that includes sidecar agreements in which two (or more) broadcast stations in the same market enter into an arrangement to share facilities, employees, and/or services, or to jointly acquire programming or sell sel advertising and enter into an option, right of first refusal, put/cal put/call arrangement, or other similar contingent interest, or a loan guarantee.51 77 In February 2017,
the FCC'’s Media Bureau rescinded this guidance.52
Counting Television Households Nielsen ranks each DMA by the estimated number of television households. It estimated that as of January 2018, the New York DMA contained more than 7 million television households, reaching 6.309% of U.S. television households, making it the number oneBeginning in January 2021, Nielsen included “broadband-only” households for the purposes of estimating the number of “television households” within each DMA.79 That is, it includes households that receive
television only via the Internet as wel as those that receive over-the-air broadcast transmission or
subscribe to cable and/or satel ite television services.80
The addition of broadband-only households in Nielsen’s local “television household” estimates
means that some television markets are reported as having a larger “reach” than they did previously, while others have a smal er reach. For example, Nielsen estimated that as of January 2020, the Atlanta DMA contained about 2.3 mil ion television households, reaching 2.12% of the
74 47 C.F.R. §73.3526(3)(18). 75 2017 Quadrennial Review Order on Recon and NPRM, p. 9857. 76 Keach Hagey, “ Market Share: ‘Sidecar’ Deals T est Law on T V Station Consolidation ,” Wall Street Journal, October 21, 2013.
77 Federal Communications Commission, “Broadcast T V Applications Proposed Sharing Arrangements,” 29 FCC Record 2647, 2648, March 12, 2014.
78 Federal Communications Commission, “Public Notice, DA 17 -130,” 32 FCC Record 1105, February 3, 2017. 79 Lisa Niemeyer, “Broadband Only Homes and Impression Buying in Spot T V,” MMi, March 23, 2021, at https://www.mediaaudit.com/post/broadband-only-homes-and-impressions-buying-in-spot -tv#:~:text=Broadband%20Only%20Homes%20are%20T V,Cable%2FSatellite%20 (ADS).&text=T he%20Nielsen%20definition%20also%20includes,called%20%E2%80%9CBBO%20qualified%E2%80%9D%20homes.
80 Ibid. For the purposes of measuring viewership of local television stations, Nielsen will only include broadband only households that are able to receive local television program m ing via the Internet until October 2022.
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107 mil ion U.S. television households, making it the 10th largest DMA in the country.81 DMA in the country.53 In contrast, Nielsen estimated that the Glendive, MT, market was the smallest DMA in the country (ranked number 210), with 4,030as of January 2021, when it included broadband-only households, the Atlanta market was the seventh-largest DMA in the country, with 2.6 mil ion television
television households, representing 0.004% of2.19% of the 121 mil ion U.S. television households.
The FCC uses Nielsen'’s estimates of television households to determine the national audience reach of a company’s total broadcast television stations whenreach of broadcast television station group owners, for the purpose of applying the national ownership
cap.
In 1985 the FCC adopted a rule that, for the purpose of applying its national ownership rule, discounted the number of television households reached within a DMA by stations operating in
the Ultra High Frequency (UHF) band by half in measuring a station owner'’s reach. This adjustment reflected the physical limitations of UHF signals, which generallygeneral y provided poorer picture quality than signals in the Very High Frequency (VHF) band at the time the rule was adopted.54
However, on June 12, 2009, FCC adopted the rule.82 As of September 30, 1985, 41.2% of the 920 commercial stations operated in the UHF
band.83
On June 12, 2009, however, broadcast television stations completed a transition from analog to digital digital service pursuant to a statutory mandate.55 As a result of84 Following this switch, UHF stations had a technological advantage, and more broadcast television licenses began to operate on these
frequencies. By December 2009, 73% of the 1,392 commercial stations operated in the UHF band.85 As of March 2021, the percentage has remained stable: 72.5% of the 1,374 commercial stations in operation are in the UHF band.86 Several licensees have successfully petitioned the FCC to change the channels of broadcast stations from VHF to UHF frequencies, and more may continue to do so.87 For example, in May 2021, the FCC granted a petition filed by Gray
Television to change the channel al otted to its station licensed to serve Lubbock, TX, noting that
Gray states that the Commission has recognized that VHF channels have certain propagation characteristics which may cause reception issues for some viewers, and that many of [Gray’s] viewers experience significant difficulty receiving [the station’s] signal. ... The [Media] Bureau believes the public interest would be served because it will result in improved service.88
81 CRS estimates of DMA household reach based on data from the Nielsen Company . T he Nielsen Company, “Local T elevision Market Universe Estimates Comparisons of 2019 -2020 and 2020-2021 Market Ranks,” available at https://azbroadcasters.org/2020/10/16/nielsen-releases-2021-tv-estimates-for-arizona/.
82 Federal Communications Commission, “ Amendment of Section 73.3555 [formerly Sections 73.35, 73.240 and 73.636] of the Commission’s Rules Relating to Multiple Ownership of AM, FM and T elevision Broadcast Stations, Memorandum Opinion and Order,” 100 FCC Reports, 2nd Series, 74, 92-94, February 1, 1985 (1985 T V Ownership Reconsideration). 83 Federal Communications Commission, 51st Annual Report: Fiscal Year 1985, Washington, DC, 1985, p. 21. 84 47 U.S.C. §309(j)(14)(A). Full-power analog television service therefore has terminated. 85 Federal Communications Commission, “Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming, Fourteenth Report, FCC 12 -81,” 27 FCC Record 8610, July 20, 2012. 86 Federal Communications Commission, “Broadcast T otals as of March 31, 2021,” available at https://www.fcc.gov/edocs/search-results?t=advanced&titleT ext=broadcast%20station%20totals.
87 A search in the database “Lexis +” of FCC Reports and Orders featuring the search terms “Amendment of Section 73.622 (i)” and “Post -Transition Table of Allotments” from 2016 through 2021 results in a list of 23 such successful petitions in communities throughout the United States. 88 Federal Communications Commission, “T elevision Broadcasting Services Lubbock, T exas,” 86 Federal Register
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band.56
In September 2013, under then-Acting FCC Chairwoman Mignon Clyburn, the FCC proposed eliminating eliminating the UHF discount, citing the completed transition to digital broadcasting.57
89 In September 2016, the FCC, under then-Chairman Thomas Wheeler, eliminated the UHF discount effective November 2016.5890 In a dissenting statement, then-Commissioner Ajit Pai contended that the FCC lacked the authority to review the UHF discount without simultaneously reviewing the national audience cap.5991 In April 2017, after Commissioner Pai became chairman, the FCC
reinstated the UHF discount.60 92 In December 2017, the FCC launched a new rulemaking proceeding to examine whether to modify or rescind the UHF discount and national ownership
cap.93 As of May 2021, that proceeding remains open.94
With the discount, a single entity that owns exclusively UHF stations could effectively reach 78% of U.S. television households, or double the current national ownership cap of 39% of U.S. television households. In December 2017, the FCC launched a new rulemaking proceeding to examine whether to modify or rescind the UHF discount and national ownership cap.61television households. Based on Nielsen’s 2021 estimates of television households, the largest owner of broadcast television stations, Nexstar Media Group, Inc., reaches 62.0% of U.S. television households with its owned and operated stations without the UHF discount and 38.2%
of U.S. television households with the discount.95 In For more information about the history of
For more information about the history of the UHF discount and national ownership cap, seesee Table A-1.
Financial Agreements When parties request that the FCC allowal ow them to transfer broadcast television licenses, they must ensure that they comply with all al FCC rules, including the FCC'’s media ownership rules. In the
event of a transfer of operational and financial agreements involving broadcast stations, rather than an actual license, the parties need not discuss how such arrangements relate to the national ownership rule. In contrast to its attribution rules regarding local media ownership, the FCC has not issued a formal rulemaking regarding its treatment of sharing, sales, operating, and financial agreements, with respect to national media ownership. Instead, it has either articulated its policy
on an ad hoc basis in reviewing merger applications, or remained silent.
For example, inThe following summarizes past decisions by the FCC’s Media Bureau and commissioners regarding these
relationships.
24339-24340, May 6, 2021.
89 Federal Communications Commission, “Amendment of Section 73.3555(e) of the Commission’s Natio nal T elevision Multiple Ownership Rule,” 28 FCC Record 14324, September 26, 2013. 90 Federal Communications Commission, “National T elevision Multiple Ownership Rule, Final Rule, FCC 16 -116,” 81 Federal Register 73035, October 23, 2016. 91 Federal Communications Commission, “National T elevision Multiple Ownership Rule, Report and Order, FCC 16 -116,” 31 FCC Record 10213, 10247-10248, September 7, 2016 (2016 UHF Discount Order). 92 Federal Communications Commission, “Amendment of Section 73.3555(e) of the Commission’s Rules, National T elevision Multiple Ownership Rule, Order on Reconsideration, FCC 17 -40,” 32 FCC Record 3390, April 21, 2017. 93 Federal Communications Commission, “Amendment of Section 73.3555(e) of the Commission’s Rules, National T elevision Multiple Ownership Rule, Notice of Proposed Rulemaking, FCC 17 -169,” 32 FCC Record 10785, December 18, 2017.
94 Federal Communications Commission, “Search for Filings, Docket Number MB 17 -318,” at https://www.fcc.gov/ecfs/search/filings?proceedings_name=17-318&sort=date_disseminated,DESC (visited May 7, 2021).
95 CRS estimates based on data from the Nielsen Company and Nexstar Media Group, Inc. company data. Nexstar Media Group, Inc., “Stations,” at https://www.nexstar.tv/stations/ (visited May 7, 2021).
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Tribune Operation of Stations in Virginia and Pennsylvania
In 2013, when Local TV LLC applied to the FCC to transfer control of its broadcast television station licenses to Tribune Media Company and Dreamcatcher Broadcasting LLC, Tribune proposed that Dreamcatcher would be the new licensee of Local TV'’s stations in the Norfolk-Portsmouth-Newport News, VA, and Wilkes Barre-Scranton-Hazelton-Barre–Scranton–Hazleton, PA, television markets.
Tribune, however, would operate the stations pursuant to shared services agreements (but not joint sales agreements) with Dreamcatcher. The FCC'’s media bureau (but not the full commission)
commission)
[d]isagree[d] with [opponents of the proposed arrangement] that the facts here show that Tribune will be operating the Dreamcatcher Stations as though it owned them outright. Dreamcatcher will be run by a highly experienced broadcaster, with Dreamcatcher will be run by a highly experienced broadcaster, with established independence from Tribune.62
96
Because Tribune already owned newspapers in those markets, in order to comply with the FCC’s now-defunct rule prohibiting common ownership of newspapers and television stations within the same DMA (described in “Newspaper/Broadcast Cross-Ownership Rule”), it did not tryit did not attempt to take control of the broadcast licenses in those markets in order to comply with the FCC's now-defunct rule prohibiting common ownership of newspapers and television stations within the same DMA (described in "Newspaper/Broadcast Cross-Ownership Rule"). FCC's Media Bureau staff did not, however, directly address how this determination applied to the national ownership rule.
Four years later, when Tribune . However, FCC’s Media Bureau staff did not directly address how its determination that Tribune would not exercise control over the
Dreamcatcher stations applied to compliance with the national ownership rule.97
Sinclair Operation of Stations in Pennsylvania and Florida
In September 2013, Sinclair Broadcast Group and New Age Media announced that the companies had entered into an agreement whereby Sinclair would acquire New Age’s television stations, including two stations in the Wilkes-Barre–Scranton–Hazleton, PA, and one station in the
Gainesvil e, FL, markets.98 In addition, the licensee of stations that New Age operated pursuant to joint sales and sharing agreements in those two markets, MPS, agreed to transfer the licenses of those stations to another company, which would then enter into joints sales and sharing agreements with Sinclair. This arrangement would have enabled Sinclair to, in effect, operate four
stations in the Pennsylvania market and two in the Florida market.
96 Federal Communications Commission, “Applications of Local T V Holdings, LLC, T ransferor and T ribune Broadcast Company II, LLC, T ransferee and Dreamcatcher Broadcasting, LLC, T ransferee for Consent to T ransfer of Control of Certain Licensee Subsidiaries of Local T V Holdings, LLC, Memorandum Opinion and Order, DA 13 -2422,” 28 FCC Record 16850, 16857, December 20, 2013.
97 In connection with Nexstar’s 2018 merger agreement to acquire T ribune’s stations and assets (described in “ Nexstar Operation and Financing of Station in New York City”), T ribune exercised its options to purchase the licenses of WT KR(DT ) and WGNT (DT ) in the Norfolk-Portsmouth-Newport News, VA DMA, and WNEP -T V the Wilkes-Barre–Scranton–Hazleton, PA DMA. Concurrently with T ribune’s exercise of the purchase option, it transferred control of the Virginia licenses to Scripps Broadcasting Holdings, Inc. and the Pennsylvania license to T EGNA Broadcasting, LLC. Federal Communications Commission, “Applications of T ribune Media Company (T ransferor) and Nexstar Media Group, Inc. (T ransferee), et. al. for T ransfer of Control of T ribune Media Company to Nexstar Media Group, Inc. and Assignment of Certain Broadcast Licenses and T ransfer of Control of Certain Entities Holding Broadcast Licenses, Memorandum Opinion and Order, FCC 18-89,” 34 FCC Record 8437, 8440-8441, September 16, 2019. (2019 Nexstar-T ribune Order.)
98 Sinclair Broadcast Corporation, “Sinclair Broadcast Group Announces Agreement to Purchase New Age Media T V Stations,” press release, September 25, 2013, https://www.prnewswire.com/news-releases/sinclair-broadcast-group-announces-agreement -to-purchase-new-age-media-tv-stations-225233272.html.
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In October 2014, the parties requested that the FCC dismiss their applications for transfer of the stations’ licenses.99 The agency dismissed the applications in November 2014.100 Nonetheless, Sinclair completed its purchase of non-license assets from New Age Media in November 2014.101 In addition, Sinclair entered services agreements with New Age Media and other licensees of stations in the Wilkes-Barre–Scranton–Hazleton, PA, and Gainesvil e, FL, markets.102 Because the purchase of the non-license assets did not require FCC approval, the agency did not issue a
written statement regarding how it would view Sinclair’s interests with respect to the national cap
on broadcast station ownership.
Proposed (and Rejected) Sinclair Operation of Station in Chicago, IL
Four years later, in June 2017, Sinclair and Tribune Media applied to the FCC to transfer control of Tribune’s broadcast licenses to Sinclair.103 In 2018, the companies filed a new set of
applications to divest certain stations to third parties, in order to comply with the FCC’s media ownership rules.104 Among other stations, the companies proposed to divest WGN-TV, in the Chicago television market, to Steven Fader, the CEO of a car dealership group in which Sinclair’s executive chairman, David Smith, holds a controlling interest and on whose board of directors he serves.105 Under the terms of the parties’ agreement, Steven Fader was to pay $60 mil ion for the
station’s license, while Sinclair would pay Tribune for WGN-TV’s non-license assets, program the station, sel the station’s advertising, and retain an option to purchase the station’s license
within an eight-year period.106
99 See, for example, Letter from Daniel A. Kirkpatrick, Counsel, New Age Media of Pennsylvania License, LLC; Fletcher, Health, and Hildreth, to Marlene H. Dortch, Secretary, Federal Communications Commission, October 31, 2014, at http://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=54340.
100 See, for example, Federal Communications Commission, Licensing and Management System, File Number BALCDT -20130925AOH, at https://enterpriseefiling.fcc.gov/dataentry/public/tv/publicAppSearchResults.html (indicating the FCC dismissed the application for transfer of control of the license of WOLF-T V in the Wilkes-Barre–Scranton–Hazleton, PA television market from New Age Media to Sinclair on November 14, 2014). 101 Sinclair Broadcast Group Inc., SEC Form 10-K for the Year Ended December 31, 2015, p. 41. 102 Master Services Agreement between Sinclair Broadcast Group Inc. and New Age Media of Pennsylvania License, LLC signed October 31, 2014 at https://publicfiles.fcc.gov/tv-profile/wolf-tv/time-brokerage-agreements/ecc896e7-6989-9096-f0f4-8b0558faafcf/. Joint Amendment to Joint Sales and Shared Services Agreements between MPS Media of Gainesville License, LLC; MPS Media of T allahassee License, LLC; MPS Media of Pennsylvania License, LLC; and Sinclair T elevision Group, Inc. made September 1, 2015 (referencing previous amendment made October 31, 2014) at https://publicfiles.fcc.gov/tv-profile/wswb/joint -sales-agreements/1bed5250-3746-e553-1347-5e74f377b4db/. Master Services Agreement between Sinclair Broadcast Group Inc. and New Age Media of Gainesville License, LLC signed October 31, 2014 at https://publicfiles.fcc.gov/tv-profile/wgfl/time-brokerage-agreements/3b22effa-7844-769a-e100-db3fcdb6b632/.
103 Federal Communications Commission, General Counsel, “Sinclair and T ribune, MB Docket 17 -179,” at https://www.fcc.gov/transaction/sinclair-tribune.
104 Federal Communications Commission, “Media Bureau Establishes Consolidated Pleading Cycle for Amendments to the June 26, 2017, Applications to T ransfer Control of T ribune Media Company to Sinclair Broadcast Group, Inc., Related New Divestiture Applications, and T op -Four Showings in T wo Markets, Public Notice, DA 18 -530” 33 FCC Record 4960, 4961 May 21, 2018. 105 FCC Form 314 Application for T ransfer of Control from WGN Continental Broadcasting Company, LLC to WGN Licensee, LLC, dated April 28, 2018, at https://publicfiles.fcc.gov/api/service/tv/application/1783802.html. (2018 WGN License T ransfer Application) See also Joe Flint and John McKinnon, “Sinclair Faces Federal Resistance Over Proposed Purchase of T ribune Media,” Wall Street Journal, April 10, 2018, at https://www.wsj.com/articles/sinclair-faces-fcc-resistance-over-tribune-purchase-1523387359?mod=djemalertNEWS.
106 2018 WGN License T ransfer Application, Attachment 5.
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In July 2018, the FCC found that the proposed transaction would not be in the public interest and voted to designate it for a hearing before an FCC administrative law judge.107 According to the FCC, the proposal raised “significant questions as to whether those proposed divestitures were in fact ‘sham’ transactions.”108 Specifical y, the commissioners stated that the proposed divestiture
of WGN-TV could effectively be a “sham” transaction because:
1. of its broadcast licenses to Sinclair Broadcast Group, the FCC commissioners raised concerns, and in July 2018 they designated the proposed transaction for a hearing before an FCC administrative law judge. Among their concerns was that Sinclair's proposed sale of Tribune's Chicago station WGN-TV could effectively be a "sham" transaction because (1) the proposed buyer had no previous experience in broadcasting, (2)
2. the proposed buyer served as CEO of aan automotive dealer holding company in
which Sinclair'’s executive chairman had a controlling interest, (3)
3. the automotive dealer holding company was both a tenant and advertiser of
Sinclair,
4. the proposed buyer would have purchased the station at a price that appeared to
be significantly below market value, (4) 109
5. Sinclair would have had an option to buy back the station in the future, (5)
6. Sinclair would have owned most of WGN-TV'’s assets, and (6)
7. pursuant to a number of agreements, Sinclair would have been responsible for
many aspects of the station'’s operation.110
Although the parties withdrew the divestiture applications prior to the FCC’s vote of its hearing designation order, the commissioners nonetheless found that material questions remained regarding whether “Sinclair engaged in misrepresentation and/or lack of candor in its applications
with the Commission.”111 As the FCC noted,
While each of the individual agreements discussed herein (e.g., JSAs, SSAs, options, and loan guarantees) would not, standing alone, give rise to a substantial and material question as to the issues of real party in interest, they do give rise to such a question when considered together and combined with the other factors discussed herein.112
In August 2018, Tribune terminated the merger agreement with Sinclair.113
Nexstar Operation and Financing of Station in New York City
In December 2018, Tribune reached an agreement with Nexstar Broadcasting, Inc. to sel its broadcast licenses and assets. In order to comply with the FCC’s national media ownership rules, the parties filed an application with the FCC to divest several licenses, including WPIX in the
107 Federal Communications Commission, “Applications of T ribune Media Company (T ransferor) and Sinclair Broadcast Group, Inc. (T ransferee) for T ransfer of Control of T ribune Media Company and Certain Subsidiaries WDCW(T V), et. al. and for Assignment of Certain Licenses from T ribune Media Company and Certain Subsidiaries, Hearing Designation Order, FCC 18-200,” 33 FCC Rcd 6830, July 19, 2018. 108 Ibid. 109 For example, the FCC stated, in 2002 Fox T elevision Stations, Inc. purchased WPWR-T V, Chicago, IL, for $425,000,000—over seven times the sales price for WGN-T V. Ibid., p. 6837.
110 Ibid., pp. 6830-6831, 6833. 111 Ibid., pp. 6831, 6835. 112 Ibid., p. 6835, n. 41. 113 Sinclair Broadcast Group, Inc., “Sinclair T ribune Merger T erminated; Sinclair Files with FCC to Withdraw Merger Application and Files a Motion to T erminate the Hearing Before the Administrative Law Judge,” press release, August 9, 2018, https://sbgi.net/pr-news/sinclair-tribune-merger-agreement-terminated-sinclair-files-with-the-fcc-to-withdraw-the-merger-application-and-files-a-motion-to-terminate-the-hearing-before-the-administrative-law-judge/.
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New York television market—the largest in the country—to Scripps Broadcast Holdings, Inc.114 The companies’ asset purchase agreement (dated March 20, 2019) included an option for Nexstar to purchase al of WPIX’s assets from Scripps at any time between March 31, 2020, and December 31, 2021.115 Nexstar agreed to pay an option purchase price of $75 mil ion, plus an escalation amount per day from the date of the option agreement until the completion of the acquisition.116 In September 2020, Nexstar assigned its rights under the option agreement to
Mission Broadcasting, Inc., which in turn exercised the option to purchase WPIX’s assets,
including the license.
Scripps and Mission subsequently filed an application with the FCC to assign WPIX’s license to Mission.117 The FCC’s Media Bureau granted approval in December 2020.118 As Mission’s FCC application and Nexstar’s annual 10-K filing with the Securities and Exchange Commission note,
Nexstar and Mission have the following relationships:
Nexstar is a guarantor of Mission’s senior credit facility.119 Nexstar programs WPIX 24 hours per day, 7 days per week; sel s the station’s
advertising time; and represents the station in retransmission consent negotiations.120
Nexstar has an option to purchase WPIX’s assets.121
Mission paid $88.1 mil ion in cash for WPIX’s assets in December 2020, through a combination of borrowing from its revolving credit facility and cash on hand.122 Research firm S&P Global estimates that WPIX generated about $144.6 mil ion in revenue in 2020. As a point of comparison, S&P Global estimates that WXTV, another New York station, generated $173
mil ion in 2020, and that an investor group purchased the station’s assets for $491.1 mil ion in December 2020—more than 5.6 times what Mission paid for WXTV.123 Thus, similarly to the instance described in “Proposed (and Rejected) Sinclair Operation of Station in Chicago, IL,” this
price appears to be significantly below the station’s market value.
Nonetheless, as Nexstar stated in its SEC Form 10-K, its relationship with WPIX in New York is not attributable when the FCC evaluates the company’s national reach because Nexstar does not
114 2019 Nexstar-T ribune Order, pp. 8441-8442. The other stations are in the Miami, FL, and Phoenix, AZ, television markets.
115 WPIX, LLC FCC Form 314 Application for Consent to Assignment of Broadcast Station Construction Permit or Licensee, Attachment 5, Asset Purchase Agreement, Exhibit D, April 3, 2019, at https://publicfiles.fcc.gov/api/service/tv/application/1802309.html. 116 Ibid., Article I, §1.3(b). 117 Scripps Media, Inc. FCC Form 314 Application for Consent to Assignment of Broadcast Station Con struction Permit or Licensee, September 1, 2020, at https://publicfiles.fcc.gov/api/service/tv/application/1819389.html. 118 Federal Communications Commission, “Public Notice, Broadcast Actions,” p. 2, December 4, 2020, at https://docs.fcc.gov/public/attachments/DOC-368530A1.pdf.
119 Ibid. 120 Local Programming and Marketing Agreement Between Mission Broadcasting, Inc. (Licensee) and Nexstar Inc., dated December 30, 2020, §2 (programming), §3 (revenues), at https://publicfiles.fcc.gov/tv-profile/wpix/time-brokerage-agreements/3dd386c5-6769-392f-2afa-341d914cfb99/. 121 Nexstar Media Group, Inc. SEC Form 10-K for the Period Ended December 31, 2020, p. 51, at https://www.sec.gov/ix?doc=/Archives/edgar/data/0001142417/000156459021009747/nxst-10k_20201231.htm. (Nexstar 2020 SEC Form 10-K.)
122 Ibid., p. F-30. 123 S&P Global Marketplace database (available by subscription).
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own a station in that market.124 If the FCC were to consider WPIX attributable to Nexstar, the company’s national ownership reach, based on Nielsen’s 2021 estimates of U.S. television households, would be 44% with the UHF discount, and 68.1% without it, thereby exceeding the
national ownership cap in either case.125
s operation.
The FCC commissioners stated, "Such facts raise questions about whether Sinclair was the real party in interest under Commission rules and precedents and attempted to skirt the Commission's broadcast ownership rules."63
The FCC commissioners were silent, however, with respect to how, post-transaction, Sinclair's potential remote operation of four television stations within the Wilkes-Barre-Scranton-Hazleton, PA, television market might cause it to breach the national ownership cap.
In Wilkes Barre-Scranton-Hazelton alone, Sinclair operates three stations remotely and Tribune operates one. While Sinclair's and Tribune's investor presentation about their transaction highlighted Wilkes Barre as a market common to the two companies,64 the FCC's designated hearing order did not. As the FCC has been addressing attribution on a case-by-case basis, it is unclear how it would treat such relationships with respect to enforcing national ownership limits in the future. For example, this matter may arise again when the FCC reviews Gray Television's proposed acquisition of stations from Raycom. In the Ottumwa, IA-Kirksville, MO television market, Raycom operates, but is not the licensee of, a station that airs programming from the FOX and NBC networks.65 Gray does not own any stations in the market. In Gray's investor presentation regarding its proposed merger with Raycom, it highlights Ottumwa as a "Raycom" market, thus implying that it intends to operate the station upon completion of the transaction.66 It is unclear whether Gray's operation of the station would cause control to be attributed to Gray if future transactions might enable Gray's stations to reach 39% of all U.S. television households, the national limit for a single owner.
This issue also would have arisen had Sinclair pursued its proposed merger with Tribune. In Sinclair's final amendment to its merger application, it offered to sell certain stations in order to comply with the national ownership cap (assuming the UHF discount remained in place).67 Sinclair would nonetheless have reached more than 39% of U.S. television households if the four Wilkes Barre stations, which it would have operated but would not have owned, had been included in the calculation.68
The FCC has Ownership Rules Subject to Quadrennial Review The FCC has had five distinct sets of rules governing ownership of multiple media outlets in a
single market: (1) local television ownership rules (known as the television duopoly rules); (2) local radio ownership rules; (3) radio/television cross-ownership rules; (4) newspaper/broadcast
cross-ownership rules; and (5) the dual network rule.
The local television ownership rule (known as the television duopoly rule) limits common ownership of television stations serving the same geographic region. An entity may own or control two television stations in the same television market, so long as the overlap of the stations'
stations’ signals is limited and the joint control does not include two of the four most widely watched stations within the market. The FCC may, however, make exceptions to the "“top four"” prohibition
on a case-by-case basis, depending on the conditions ofin a particular DMA.
The FCC initially
The FCC initial y adopted a TV duopoly rule in 1941, barring a single entity from owning two or more broadcast television stations that "would substantially“would substantial y serve the same area."69”126 In 1964, the FCC adopted the signal overlap component of the rules. The FCC sought to limit "“future ownership to a maximum of two stations in most states and, thus ... act indirectly to curb regional
concentrations of ownership as well wel as overlap itself."70
”127
In 1999, the FCC adopted the "“top four ranked/eight voice"voices” test, under which it would approve a merger among two of the "“top four"” stations so long as at least eight independently owned and
operating commercial or noncommercial full-power broadcast television stations would remain in the DMA after the proposed combination was consummated. It also adopted the waiver criteria.71 The "128 The “top four ranked"” stations in a local market generallygeneral y are the local affiliates of the four major English-language broadcast television networks—ABC, CBS, Fox, and NBC. The rules apply to the stations'’ ranking at the time they apply for common ownership. While making some technical
modifications, the FCC retained the television duopoly rules in 2016.72
129
In its 2017 Reconsideration Order, the FCC eliminated the "“eight voices"” component of the test.73 130 Furthermore, it decided that in applying the restriction on ownership of two top-four-
ranked stations in the same market, it would conduct case-by-case evaluations to account for 124 Nexstar 2020 SEC Form 10-K, p. 18. 125 CRS estimates based on data from Nexstar Media Group corporate website and the Nielsen Company. 126 Federal Communications Commission, “Part 4—Broadcast Services Other T han Standard Broadcast,” 6 Federal Register 2282, 2284-2285, May 6, 1941. This was the year that commercial television service first became available in the United States. 127 Federal Communications Commission, “Multiple Ownership of Standard, FM, and T elevision Broadcast Stations, FCC 64-445,” 29 Federal Register 7535, 7537, June 12, 1964.
128 Federal Communications Commission, “Review of the Commission’s Regulations Governing T elevision Broadcasting, T elevision Satellite Stations Review of Policy and Rules, Report and Order, FCC 99-209,” 14 FCC Record 12903, 12931-12941, August 6, 1999 (1999 Media Ownership R&O).
129 2014 Quadrennial Review 2nd R&O, pp. 9870-9896. 130 2014 Quadrennial Review Order on Recon and NPRM, pp. 9831 -9840.
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ranked stations in the same market, it would conduct case-by-case evaluations to account for circumstances in which the application of the prohibition may be unwarranted. The FCC found that the modification to the television duopoly rule would not be likely to harm minority and
female ownership of broadcast stations.
Table 1 summarizes the rules, including waiver circumstances.
Table 1. Local TV Ownership (Duopoly) Rule
Permitted Combinations of TV Stations in a Market
Top-Four Prohibition
Signal Overlap
Waiver Criteria
Notes
General y, at least one of
Or the digital noise
On a case-by-case basis,
Stations cannot switch
the stations is not among
limited service contours
the FCC wil consider
broadcast network
the four highest-ranked
(NLSC) of the stations do
waivers if
affiliations if the switch
stations in the DMA.
not overlap.
(1) one station failed/is
would result in one party
failing. Applicants must
directly or indirectly
demonstrate that an in-
owning, operating, or
market buyer is the only
control ing two of the
entity ready, wil ing, and
top-four-rated television
able to operate the
stations within the DMA
station, and that sale to a
at the time of the
buyer outside of the
agreement.
market would result in an artificial y depressed price.a or Permitted Combinations of TV Stations in a Market
Top-Four Prohibition |
Signal Overlap |
Waiver Criteria |
Notes |
Generally, at least one of the stations is not among the four highest-ranked stations in the DMA. |
Or the digital noise limited service contours (NLSC) of the stations do not overlap. |
On a case-by-case basis, the FCC will consider waivers if
or (2) the combination will result in the construction of an unbuilt station. The The FCC may consider |
Stations cannot switch broadcast network affiliations if the switch would result in one party directly or indirectly owning, operating, or controlling two of the top-four-rated television stations within the DMA at the time of the agreement. |
Sources: 47 C.F.R. §73.3555(b); 47 C.F.R. §73.3555, Note 7; 2014 Quadrennial Review 2nd2nd R&O; 2017 Quadrennial Review Order on Recon and NPRM, pp. 9838-9839.
a. A station is considered "failed"“failed” if it has not been in operation due to financial distress for at least four
consecutive months immediately prior to the application, or is a debtor in an involuntary bankruptcy or
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insolvency proceeding at the time of the application. A station is considered to be "failing"“failing” if it has an allal -day audience share of no more than 4% and has had negative cash flow for three consecutive years immediately prior to the application. The Failed Station Solicitation Rule requires licensees seeking to apply for a failed station/failing station waiver of the television duopoly rules to notify the public that a failed/failing station is for sale and to demonstrate that it was unsuccessful in securing an out-of-market buyer for the station.
b.
b. Information that would make such a case could include, but is not limited to, the followingfol owing: (1) station
ratings share data; (2) station revenue share data, including advertising (on-air and digital) and retransmission retransmission consent fees; (3) market characteristics, such as population and the number and types of broadcast television stations; (4) likely effects on programming meeting the needs and interests of the community; and (5) any other circumstances affecting the market.
In 2016, the FCC retained its "“failed station/failing station"” waiver test. Under this policy, to obtain a waiver of the local television (duopoly) rule, an applicant must demonstrate that (1) one of the broadcast television stations involved in the proposed transaction is either failed or failing; (2) the in-market buyer is the only reasonably available candidate willing wil ing and able to acquire and operate the station; and (3) sellingsel ing the station to an out-of-market buyer would result in an artificially artificial y depressed price.74131 The FCC declined to relax its criteria for determining whether a
station is failing or failed, stating that parties might be able to manipulate the data used to
determine the criteria.75
The local radio ownership rule limits ownership of radio stations serving the same geographic area. In 2017, the FCC adopted a presumptive waiver of the local radio ownership rule in limited circumstances.76133 In contrast to the television duopoly rule, the FCC does not have failed/failing
station waiver criteria for the local radio ownership rule.77
134
FCC first adopted rules limiting ownership of FM radio stations serving "substantially“substantial y the same service area"” in 1940.78135 In 1943, the FCC adopted a rule limiting ownership of AM radio stations "
“where such station renders or will wil render primary service to a substantial portion of the primary service area of another [AM] broadcast station."79”136 In 1964, the FCC amended the rule to use the
131 47 C.F.R. §73.3555, note 7. 132 2014 Quadrennial Review 2nd R&O, p. 9891. 133 2014 Quadrennial Review Order on Recon and NPRM, pp. 9841 -9845. Specifically, the FCC adopted a presumption in favor of applying a two-pronged test involving existing “ parent markets” with multiple “ embedded markets” (i.e., New York and Washington, DC). An embedded market is a suburban radio market that Nielsen separately identifies as a radio market for which it reports ratings. Radio stations licensed to communities in embedded markets are also considered part of a larger “ parent” market encompassing an entire metropolitan area. Under the two-pronged test, the FCC reviews (1) whether the ownership of the stations in question complies with the ownership rules in the embedded market to which they are home (using the Nielsen data for that market), and (2) whether the ownership of the stations in question complies with the ownership rules using the contour meth odology that would apply in nonrated markets. (Petition for Reconsideration of Connoisseur Media, LLC, 20 14 Quadrennial Review, December 1, 2016, pp. 3 -4, 13.
134 Pursuant to §202(b)(2) of the T elecommunications Act of 1996, however, the FCC may, notwithstanding any ownership limits, permit a person or entity to own, operate, or control, or have a cognizable interest in, radio broadcast stations if the FCC determines that such ownership, operation, control, or interest will result in an increase in the number of radio broadcast stations in operation.
135 Federal Communications Commission, “Part 3—Rules Governing Standard and High Frequency Broadcast Stations,” 5 Federal Register 2382, 2384, June 25, 1940. 136 Federal Communications Commission, “Part 3—Rules Governing Standard and High Frequency Broadcast Stations: Multiple Ownership of Standard Broadcast Stations,” 8 Federal Register 16065-16066, November 27, 1943.
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In 1964, the FCC amended the rule to use the service contours of FM and AM stations to define the service area.80137 The FCC first adopted a rule limiting ownership of AM and FM stations serving the same area in 1970 and amended them
in 1989.81
138
In 1992, to address the fact that many radio stations were facing difficult financial conditions, the FCC relaxed the radio ownership rule to establish numerical limits on radio station ownership based on the total number of commercial stations within a market, rather than on whether their signals overlapped.82139 Congress directed the FCC to set new caps, according to instructions laid out in Section 202(b) of the Telecommunications Act of 1996. These limits, described inin Table 2,
remain in place today. In 2016, the FCC retained the local radio ownership rule, asserting the following:
This competition-based rule indirectly advances our diversity goal by helping to ensure the presence of independently owned broadcast radio stations in the local market, thereby increasing the likelihood of a variety of viewpoints and preserving ownership opportunities for new entrants.83
Number of Commercial Radio Stations in Market |
|
Number of Stations Within Same Service (AM or FM) Under Common Ownership Permitted |
45 |
8 |
5 |
30-44 |
7 |
4 |
15-29 |
6 |
4 |
14 or fewer |
5 |
3 |
Source: 47 C.F.R. §73.3555(a).
§73.3555(a). Note: An entity may not own more than 50% of the stations in markets with 14 or fewer total stations, except that an entity always may own a single AM and single FM station in combination.
137 Federal Communications Commission, “Multiple Ownership of Standard, FM, and T elevision Broadcast Stations, FCC 64-445,” 29 Federal Register 7535-7537, June 12, 1964. At the time, the FCC used a 1 mv/m signal contour for both AM and FM stations in its local radio ownership rules, arguing that the standards for both services were roughly comparable, because a 1 mv/m signal provided adequate lev els of service in less-populated areas where overlap between co-owned stations was more likely to occur.
138 Federal Communications Commission, “Amendment of Sections 73.35, 73.240 and 73.636 of the Commission Rules Relating to Multiple Ownership of Standard, FM, and T elevision Broadcast Stations, FCC 70 -310, First Report and Order,” 5 FCC Reports 306, March 25, 1970 (1970 Cross Ownership R&O). Federal Communications Commission, “Amendment of Section 73.3555 of the Commission’s Rules, the Broadcast Multiple Ownership Rules, Report and Order, FCC 88-343,” 4 FCC Record 1723, February 22, 1989. 139 Federal Communications Commission, “Revision of Radio Rules and Policies, Report and Order, FCC 92 -97,” 7 FCC Record 2755, 2756-2757, 2757-2779, April 10, 1992.
140 2014 Quadrennial Review 2nd R&O, p. 9897; 2014 Quadrennial Review Order on Recon and NPRM, pp. 9841 -9845. T he petition to reconsider filed by Connoisseur Media sought to modify, rather than repeal, the local radio ownership rule. T herefore, the 2014 Order on Reconsideration addressed the proposed modification, rather than a general review of the rule. As of May 2021, neither the T hird Circuit nor the U.S. Supreme Court has addressed this modification directly.
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Clarifications
In 2016, the FCC clarified certain aspects of its local radio ownership rule. One of the clarifications related to the application of the rule in cases when Nielsen changes the boundaries of radio markets (i.e., Nielsen Audio Metros).84141 In another clarification, the FCC stated that in Puerto Rico, the FCC will wil use radio station signal contour overlaps, rather than the Nielsen Audio
Metro, to apply the local radio ownership rule due to topographical and market conditions.85
In 2017, the FCC eliminated the radio/television cross-ownership rule.86143 This rule prohibited an entity from owning more than two television stations and one radio station within the same DMA,
unless the DMA met certain criteria.
The FCC found that it could no longer justify retention of the rule in light of broadcast radio's ’s diminished contributions to viewpoint diversity and the variety of other media outlets that contribute to viewpoint diversity in local markets. The FCC reaffirmed its previous conclusion in 2016 that the radio/television cross-ownership rule is not necessary to promote competition or localism. The FCC also determined that the elimination of the rule would not likely have a
negative impact on minority and female ownership.
The FCC repealed the newspaper/broadcast cross-ownership (NBCO) rule in 2017.87144 The rule prohibited common ownership of a daily print newspaper and a full-power broadcast station (AM, FM, or TV) if the station'’s service contour encompassed the newspaper'’s community of publication. The FCC found that prohibiting newspaper/broadcast combinations was no longer necessary to serve the agency'’s goal of promoting viewpoint diversity in light of the multiplicity
of sources of news and information in the current media marketplace and the diminished role of daily print newspapers, and therefore did not serve the public interest. The FCC noted that given its conclusion in 2003 that the rule was not necessary to promote the goals of competition or localism, and could potentiallypotential y hinder localism, viewpoint diversity had remained itsthe principal
rationale for maintaining the NBCO rule.
The FCC determined repealing the NBCO rule could potentiallypotential y promote localism by enabling local news outlets to achieve efficiencies by combining resources needed to gather, report, and disseminate local news and information. Furthermore, the FCC concluded that eliminating the
NBCO rule would not have a material impact on minority and female ownership.
The dual network rule (described in detail at 47 C.F.R. §73.658(g)) prohibits common ownership of two of the "“top four"” networks but otherwise permits common ownership of multiple broadcast networks.88 Generally
141 2014 Quadrennial Review 2nd R&O, pp. 9905-9906. T he clarification relates to safeguards that the FCC previously adopted to deter parties from attempting to manipulate Nielsen Audio Metro market definitions for purposes of circumventing the local radio ownership Rule. 142 2014 Quadrennial Review 2nd R&O, p. 9907. Nielsen considers Puerto Rico to be a single radio market. 143 2014 Quadrennial Review Order on Recon and NPRM, pp. 9824 -9831. 144 2014 Quadrennial Review Order on Recon and NPRM, pp. 9806 -9824.
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networks.145 General y, the four broadcast networks covered by this definition are ABC, CBS, Fox, and NBC. The FCC did not address the dual network rule in its 2017 Reconsideration Order,
and the rule therefore remains in effect.
The FCC first adopted this rule, which originallyoriginal y prohibited ownership of any two networks, with respect to radio in 1941, as part of the Chain Broadcasting Report.89146 The FCC directed the rule at NBC, the only company at that time with two radio networks. The FCC found that the operation of two networks gave NBC excessive control over its affiliated broadcast radio stations, and an unfair competitive advantage over other broadcast radio networks.90147 The FCC extended the dual
network rule to television networks in 1946.91
148
Section 202(e) of the Telecommunications Act of 1996 directed the FCC to revise its dual network rule. Per the act, the FCC modified the rule to enable common ownership of two
networks, including either of the two emerging networks in existence at that timenetworks, as long as one of the networks was not among the top four networks (i.e., ABC, CBS, FOX, and NBC).92149 In 2001, the FCC revised the rule to permit one of the four major networks to jointly own one of those emerging networks, which have since merged into the CW network.93150 Today, the CBS Corporation has a partial ownership interest in the CW broadcast network.94151 In 2016, the FCC
retained the "“dual network"” rule without modification, in order to foster its goals of preserving
competition and localism.95
152
Table 3 summarizes the public-interest rationales for each of the media ownership rules.
145 T he rule provides the following: “A television broadcast station may affiliate with a person or entity that maintains two or more networks of television broadcast stations unless such dual or multiple networks are composed of two or more persons or entities that, on February 8, 1996, were ‘networks’ as defined in Section 73.3613(a)(1) of the Commission’s regulations (that is, ABC, CBS, Fox, and NBC).” 47 C.F.R. §73.658(g). Because the FCC does not directly regulate broadcast networks, the rule applies to the stations which affiliate with the networks.
146 Federal Communications Commission, Report on Chain Broadcasting, Order No. 37, Docket No. 5060, May 1941, pp. 91-92, at https://babel.hathitrust.org/cgi/pt?id=uc1.$b78643;view=1up;seq=8. 147 Federal Communications Commission, Report on Chain Broadcasting, pp. 70-73. T he FCC repealed the rules for radio in 1977. Federal Communications Commission, “Review of Commission Rules and Regulatory Policies Concerning Network Broadcasting by Standard (AM) and FM Broadcast Stations, Report, Statement of Policy, and Order, FCC 77-206,” 63 FCC Reports, Second Series 674, March 23, 1977.
148 Federal Communications Commission, “Part 3—Rules Governing T elevision Broadcast Stations,” 11 Federal Register 33, 37, January 1, 1946. 149 Federal Communications Commission, “Implementation of Sections 202(c)(1) and 202(e) of the T elecommunications Act of 1996 (National Broadcast T elevision Ownership and Dual Network Operations) 47 C.F.R. Sections 73.658(g) and 73.3555, Order, FCC 96-91,” 11 FCC Record 12374, 12376, March 8, 1996. As the FCC order states, the two networks were United Paramount Network (UPN) and Warner Brothers (WB).
150 Federal Communications Commission, “Amendment of Section 73.658(g) of the Commission’s Rule s—T he Dual Network Rule,” 16 FCC Record 11114, May 15, 2001. 151 CBS Corporation, “Our Portfolio: T he CW,” at https://www.cbscorporation.com/portfolio/the-cw/. 152 2014 Quadrennial Review 2nd R&O, pp. 9952-9960.
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Table 3. Summary of Public-Interest Rationales for Media Ownership Rules
Newspaper
Local
Radio/TV
/ Broadcast
Local TV
Radio
Crossa
Crossa
Dual Network
Necessary to
Yes; for viewers
Yes;
No
No
Yes
promote
and revenues
broadcast
competition?
radio unique product market
Necessary to
Consistent with; No, but
No
No
Yes; preserves
promote localism?
competition
consistent
balance of bargaining
stimulates
with; may
power between
localism
promote
summarizes the public-interest rationales for each of the media ownership rules.
Local TV |
Local Radio |
|
|
Dual Network |
|
Necessary to promote competition? |
Yes; for viewers and revenues |
Yes; broadcast radio unique product market |
No |
No |
Yes |
Necessary to promote localism? |
Consistent with; competition stimulates localism |
No, but consistent with; may promote |
No |
No |
|
Necessary to promote viewpoint diversity? |
Will promote; ensures presence of independently owned TV stations |
No, but consistent with; may promote |
No |
No |
FCC does not discuss |
Necessary to promote minority/female ownership of broadcast stations? |
Consistent with; competition can indirectly promote; failed station solicitation rule promotes |
Consistent with; competition can indirectly promote |
No |
No |
No; no meaningful impact |
The FCC has a long history of attempts to adopt rules to encourage diverse broadcast station
ownership, including ownership by women and members of minority groups.96
Examples of the FCC'153
153 T he FCC’s authorities to issue rules encouraging broadcast ownership diversity stem from the following provisions: §309(j)(3)(B) of the Communications Act of 1934, as amended, specifies that in awarding licenses and permits via competitive bidding, one of the FCC’s objectives must be promoting opportunities for, among others, “ businesses owned by members of minority groups and women.” §309(j)(4)(D) of the Communications Act directs the FCC to “ensure that small businesses, rural telephone companies, and businesses owned by members of minority groups and women are given the opportunity to participate in the provision of spectrum -based services, and, for such purposes, consider the use of tax certificates, bidding preferences, and other procedures.”
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Examples of the FCC’s attempts are described within several of its past media ownership reviews, including the adoption of the Failed Station Solicitation Rule97Rule154 and the establishment of a class of "“eligible entities"” that could qualify for relaxed ownership rules, attribution rules, and
more flexible licensing policies than their counterparts.98
As a result of155
Due in part to this history, and appeals of previous FCC actions imposing rules to foster diversity of broadcast ownership, the Third Circuit Court of Appeals is overseeingreviewed the FCC'’s efforts to foster diversity of broadcast station ownership.99
156 In 2016, the FCC adopted a new order (2016 Diversity Order) containing rules designed to increase broadcast ownership diversity.100 In accordance with a Third Circuit directive, the agency submitted the rules to the court.101
In its 2016 Diversity Order, the FCC reinstated the revenue-based eligible entity standard, using the Smal the Small Business Administration'’s definition of a "small “smal business."” The FCC had also used this revenue-based eligible entity standard in its previous 2008 ownership diversity rulemaking (2008
Diversity Order).102159 Under this definition, entities that own broadcast stations and have total annual revenue of $38.5 millionmil ion or less qualify for certain construction, licensing, transaction, and
auction measures, described below.103
The FCC adopted six measures in the 2016 Diversity Order that are designed to enable eligible
entities to abide by less restrictive media ownership and attribution rules, and more flexible
licensing policies, than their counterparts.104161 Table 4 describes the six measures.
154 1999 Media Ownership R&O, p. 12937. 155 Federal Communications Commission, “2002 Biennial Review Order, FCC 03 -127,” 18 FCC Record 13620, 13810-13812, July 2, 2003; Federal Communications Commission, “Promoting Diversification of Ownership in the Broadcasting Services, Report and Order and T hird Further Notice of Proposed Rulemaking, FCC 07 -217,” 23 FCC Record 5922, 5927, March 5, 2008 (2008 Diversity Order).
156 T he FCC issued an order creating rules intended to foster diversity of ownership in 2008. Promoting Diversification of Ownership in the Broadcasting Services, 2008 Diversity Order. T he order was appealed and reviewed by the Court of Appeals for the T hird Circuit. Prometheus Radio Project v. FCC ( Prom etheus II), 652 F.3d 431 (3d Cir. 2011). After reviewing the order, the T hird Circuit remanded parts of the 2008 Diversity Order to the FCC for reconsideration in light of the court’s analysis. Ibid. at 438. Five years later, the T hird Circuit, noting the FCC’s failure to act on its remand of the 2008 Diversity Order, concluded the FCC had unreasonably delayed action, ordered the agency to “ act promptly” and retained jurisdiction over the issues it remanded to the agency. Prometheus Radio Project v. FCC (Prom etheus III), 824 F.3d 33, 37 (3d Cir. 2016).
157 See, generally, 2014 Quadrennial Review 2nd R&O. 158 Prometheus III, 824 F.3d at 37. 159 T he T hird Circuit Court of Appeals previously struck down a revenue-based eligible entity definition contained in the FCC’s 2008 Diversity Order, finding that the agency had failed to explain how the definition would increase broadcast ownership by minorities and women. Prometheus Radio Project v. FCC, 652 F. 3d 431, 469 -71 (3d Cir. 2011). In adopting the same definition in its 2016 Order, the FCC did not argue that the standard would increase minority and female ownership, but, instead, found that the def inition would increase ownership diversity overall. 2014 Quadrennial Review 2nd R&O, pp. 9979-9882.
160 2014 Quadrennial Review 2nd R&O, pp. 9979-9984. T he FCC stated that it would require the eligible entity meet one of three control tests to ensure that ultimate control over the licenses rests with it. Each of these three tests requires that more than 50% of the voting stock rest with the corporation or partnership that will hold the broadcast license. 161 As directed by the T hird Circuit in Prometheus II, the FCC discussed additional proposals set forth by commenters in the 2010 Diversity proceeding. T he commission declined to adopt them.
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Table 4. Measures Applying to Eligible Entities
FCC’s Measures to Enhance Broadcast Ownership Diversity
Name of Measure
Description of Measure
Revision of Rules Regarding Revision of construction permit rules to al ow the sale Table 4 describes the six measures.
Table 4. Measures Applying to Eligible Entities
FCC's Measures to Enhance Broadcast Ownership Diversity
Name of Measure |
Description of Measure |
Revision of Rules Regarding Construction Permit Deadlines |
|
Modification of Attribution Rule |
Relaxation of the equity/debt plus (EDP) attribution standard for
(1) the combined equity and debt of the interest holder in the eligible (2) the total debt of the interest holder in the eligible |
Modification of Distress Sale Policy |
Modification of Distress
Modification of the distress |
Duopoly Priority for Companies That Finance or Incubate an Eligible Entity |
Giving an applicant for a duopoly that agrees to finance or incubate an eligible |
Extension of Divestiture Deadline in Certain Mergers |
Incubate an Eligible Entity
simultaneously are filed in the same market.
Extension of Divestiture
Consideration of requests to extend divestiture deadlines when applicants actively
Deadline in Certain
have solicited |
Assignment or Transfer of Grandfathered Radio Station Combinations |
Permitting the assignment or transfer of a grandfathered radio station combination
Grandfathered Radio
intact to any buyer so long as the buyer files |
Source: 2014 Quadrennial Review 2nd2nd R&O, pp. 9866, 9982-9983, notes 857-862.
Similar to the reinstated definition of eligible entities, these measures are the same as those previously adopted in the FCC'’s 2008 Diversity Order.105162 To justify this decision, the FCC reasoned that "“we continue to believe that enabling more small smal businesses to participate in the
broadcast industry will wil encourage innovation and promote competition and viewpoint diversity."106”163 It added that whether or not such measures would specificallyspecifical y lead to increased broadcast ownership by women and minorities has no bearing on whether the measures will promote small wil promote smal business participation in the broadcast industry.
Interested parties have appealed the 2016 Diversity Order to the Third Circuit.107
As part of its reconsideration of the Quadrennial Media Ownership order in 2017, the FCC
established a new incubator program that provides a waiver of its broadcast radio ownership rule waiver rules to a broadcaster that establishes a program to help facilitate station ownership forby a certain classcategory of owners. In addition, the FCC launched a new rulemaking proceeding seeking comment on how to implement the program.
The FCC issued rules governing the incubator program in August 2018.108
2018.165 Most of the rules became effective on September 27, 2018. Information collection requirements are subject to review by the OMB, pursuant to Section 3507(d) of the Paperwork Reduction Act of 1995 (P.L. 104-13).109
166
Under the incubator program, an established radio broadcaster will wil provide financial and operational support, including training and mentoring, to a new or small smal radio broadcaster.110167 At the end of a successful incubation relationship, the new or small broadcaster will smal broadcaster wil either own and
operate a new station independently, or be on a firmer financial footing. Once an incubation relationship is completed successfully, the established broadcaster will wil be eligible to receive a waiver of the FCC'’s Local Radio Ownership Rule, subject to certain requirements. In 2021, the
U.S. Supreme Court upheld the FCC’s establishment of the incubator program.168
165 Federal Communications Commission, “Rules and Policies to Promote New Entry and Ownership Diversity in the Broadcasting Services, Report and Order, FCC 12 -114,” at https://www.fcc.gov/document/fcc-establishes-incubator-program-increase-broadcaster-diversity. (2018 Incubator R&O)
166 Federal Communications Commission, “Rules and Policies T o Promote New Entry and Ownership Diversity in the Broadcasting Services, Final Rule, FCC 18-114,” 83 Federal Register 43773, August 28, 2018.
167 Federal Communications Commission, “FCC Establishes Incubator Program Procedures to Increase Diversity in the Broadcast Industry,” press release, August 2, 2018, at https://www.fcc.gov/document/fcc-establishes-incubator-program-increase-broadcaster-diversity. 168 FCC v. Prometheus Radio Project , 141 S. Ct. 1150, 1160 n.4 (2021).
Congressional Research Service
29
Federal Communications Commission (FCC) Media Ownership Rules
Appendix.
s Local Radio Ownership Rule, subject to certain requirements.
In the order, the FCC did not foreclose the possibility of eliminating or further relaxing its local radio ownership rule in the 2018 Quadrennial Review. The FCC noted that Congress would be able to adopt legislation either authorizing or mandating tax certificates and tax credits in the agency's incubator program, either in addition to or in lieu of the FCC local radio ownership rule waiver.
Furthermore, the FCC stated that following the completion of the 2018 Quadrennial Review, it might consider expanding the incubator program to apply to television stations. In addition, it stated that "were Congress to provide an alternative benefit for incubating broadcasters, we would be strongly inclined to expand the program to include television stations."
National Ownership Rule History
National Ownership Rule History Table A-1. Chronology of National Broadcast Ownership and UHF Discount Rules
1941 |
1941
FCC adopts national ownership ceiling of two broadcast television |
1948 |
|
1952 |
|
1954 |
1954
FCC adopts national ownership ceiling of seven broadcast television |
1956 |
1956
Supreme Court upholds FCC |
1968 |
|
1979 |
|
1985 |
1985
FCC raises |
1996 |
1996
Congress enacts Telecommunications |
2000 |
FCC retains 35% ownership cap and UHF discount. |
2002 |
|
2003 |
2003
FCC raises |
2004 |
Congress enacts the 2004 Consolidated Appropriations U.S. Court of Appeals, |
2009 |
|
2013 |
FCC proposes elimination of UHF discount. |
2016 |
Broadcast station group owners |
2017 |
FCC launches new rulemaking |
Sources
Sources: Federal Communications Commission, " “Multiple Ownership of AM, FM, and Television Broadcast Stations, Proposed Rule,"” 48 Federal Register 49438-49441, October 25, 1983; Herbert Howard, "“Multiple Broadcast Ownership: Regulatory History," ” Federal Communications Bar Journal, vol. 27, no. 1 (1974), pp. 1-70; Federal Federal Communications Commission, " “2002 Biennial Review Order—Review of the Commission's ’s Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, Report and Order and Notice of Proposed Rulemaking,"” 418 FCC Record 13620, 13814, 13845-13847, July 2, 2003; Prometheus Radio Project vs. Federal Communications Commission, 373 F. 3d 372 (3rd Cir. 2004); Fox Television Stations, Inc. v. Federal Communications Commission, 350 U.S. App. 79 (D.C. 2002); Federal Communications Commission, " “National Television Multiple Ownership Rule, Final Rule,"” 81 Federal Register 73035, October 24, 2016; Federal Communications Commission, " “Amendment of Section 73.3555355 5(e) of the Commission's ’s Rules, National Television Multiple Ownership Rule, Order on Reconsideration," ” 32 FCC Record 3390, April 21, 2017; Federal Communications Commission, " “Amendment of Section 73.3555(e) of the Commission's ’s Rules, National Television Television Multiple Ownership Rule, Notice of Proposed Rulemaking, FCC 17-169,"” 32 FCC Record 10785, December December 18, 2017.
Author Information
Dana A. Scherer
Specialist in Telecommunications Policy
Congressional Research Service
31
Federal Communications Commission (FCC) Media Ownership Rules
Disclaimer
This document was prepared by the Congressional Research Service (CRS). CRS serves as nonpartisan shared staff to congressional committees and Members of Congress. It operates solely at the behest of and under the direction of Congress. Information in a CRS Report should n ot be relied upon for purposes other than public understanding of information that has been provided by CRS to Members of Congress in connection with CRS’s institutional role. CRS Reports, as a work of the United States Government, are not subject to copyright protection in the United States. Any CRS Report may be reproduced and distributed in its entirety without permission from CRS. However, as a CRS Report may include copyrighted images or material from a third party, you may need to obtain the permission of the copyright holder if you wish to copy or otherwise use copyrighted material.
Congressional Research Service
R45338 · VERSION 3 · UPDATED
32 18, 2017.
Author Contact Information
1. |
Johnson-Kennedy Radio Corp. (WJKS), Docket No. 1156, affirmed sub nom F.R.C. v. Nelson Bros. Co., 289 U.S. 266, 270-271 (1933); United States Broadcasting Corp., 2 FCC 208, 233 (1935). Louis Caldwell, "Legal Restrictions on the Contents of Broadcast Programs," Air Law Review, vol. 9, no. 3 (July 1938), pp. 229, 246-248. |
2. |
A fifth type, source diversity (the availability of media content from a variety of content producers), has been the focus of merger proceedings, but in 2002 the FCC determined that this type of diversity was not relevant to its media ownership rules. Federal Communications Commission, "Review of the Commission's Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996; Cross-Ownership of Broadcast Stations and Newspapers; Rules and Policies Concerning Multiple Ownership of Radio Broadcast Stations in Local Markets; Definition of Radio Markets; Definition of Radio Markets for Areas Not Located in an Arbitron Survey Area," 18 FCC Record 13620, 13633, July 2, 2003 (2002 Biennial Review). |
3. |
The FCC first began to encourage minority ownership of broadcast stations in 1978, in response to an initiative by President Jimmy Carter. Federal Communications Commission, "Statement of Policy on Minority Ownership of Broadcasting Facilities, FCC 78-322," Public Notice, May 25, 1978, ftp://ftp.fcc.gov/pub/Bureaus/Mass_Media/Databases/documents_collection/78-322.pdf; Jimmy Carter, "Telecommunications Minority Assistance Program Announcement of Administration Program," January 31, 1978, online by Gerhard Peters and John T. Woolley, The American Presidency Project, http://www.presidency.ucsb.edu/ws/?pid=29917. |
4. |
47 C.F.R. §73.3555. |
5. |
2002 Biennial Review, pp. 13621, 13627, 13818. |
6. |
Federal Communications Commission, "2014 Quadrennial Regulatory Review, 2010 Quadrennial Regulatory Review, Promoting Diversification of Ownership in the Broadcasting Services, Rules and Policies Concerning the Attribution of Joint Sales Agreements in Local Television Markets, Second Report and Order, FCC 16-107," 31 FCC Record, 9864, 9873, August 25, 2016 (2014 Quadrennial Review 2nd R&O). |
7. |
P.L. 104-104 §202(h), 257 (47 U.S.C. §303 note). |
8. |
P.L. 104-104 §202(h), 257 (47 U.S.C. §257(b)). |
9. |
Prometheus Radio Project v. Federal Communications Commission, 373 F. 3d 372, 420- 421, n. 59 (3d Cir. 2004) (Prometheus I); Prometheus Radio Project v. Federal Communications Commission, 652 F.3d 431, 471 (3d Cir. 2011) (Prometheus II); and Prometheus Radio Project v. Federal Communications Commission, 824 F. 3d 33, 54 n. 13 (3d Cir. 2016) (Prometheus III). |
10. |
2014 Quadrennial Review 2nd R&O. |
11. |
Federal Communications Commission, "2014 Quadrennial Regulatory Review," 81 Federal Register 76220, November 1, 2016. |
12. |
Federal Communications Commission, "Matter of 2014 Quadrennial Regulatory Review—Review of the Commission's Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, 2010 Quadrennial Regulatory Review—Review of the Commission's Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, Promoting Diversification of Ownership In the Broadcasting Services, Rules and Policies Concerning Attribution of Joint Sales Agreements in Local Television Markets, FCC 16-107, Order on Reconsideration and Notice of Proposed Rulemaking and Report and Order," 32 FCC Record 9802, 9803, n. 3, November 20, 2017 (2017 Quadrennial Review Order on Recon and NPRM). |
13. |
Federal Communications Commission, "2014 Quadrennial Regulatory Review, Final Rule," 83 Federal Register 733, January 8, 2018. |
14. |
Federal Communications Commission, "2014 Quadrennial Regulatory Review, Final Rule," 83 Federal Register 12680, March 23, 2018. |
15. |
Prometheus Radio Project, "Public Interest Groups Appeal Third Federal Communications Commission Media Ownership Decision," September 4, 2018, https://www.prometheusradio.org/public-interest-groups-appeal-third-federal-communications-commission-media-ownership-decision. |
16. |
Prometheus Radio Project v. FCC, Nos. 17-1107, 18-1092, 18-1167, 2018 U.S. App. LEXIS 5512 (3d Cir. Feb. 7, 2018). |
17. |
2017 Quadrennial Review Order on Recon and NPRM, p. 9812, n. 56. |
18. |
The FCC relies on estimates of the number of television households by the Nielsen Company. |
19. |
Federal Communications Commission, "Amendment of Section 73.3555(e) of the Commission's Rules, National Television Multiple Ownership Rule, Notice of Proposed Rulemaking, FCC 17-169," 32 FCC Record 10785, December 18, 2017. |
20. |
Joe Flint, "Tribune Terminates $3.9 Billion Merger with Rival Sinclair," Wall Street Journal, August 9, 2018, https://www.wsj.com/articles/tribune-media-terminates-merger-agreement-with-sinclair-broadcast-group-1533810907. |
21. |
Cherie Hu, "Entercom Finalizes Merger with CBS Radio, Becoming No. 2 Radio Operator in the U.S.," Billboard, November 17, 2017, https://www.billboard.com/articles/business/8039439/entercom-cbs-radio-merger-finalized-no-2-radio-operator. |
22. |
Austen Hufford, "Gray TV to Buy Raycom in $3.65 Billion Deal," Wall Street Journal, June 25, 2018, https://www.wsj.com/articles/gray-tv-to-buy-raycom-in-3-65-billion-deal-1529932732. |
23. |
2014 Quadrennial Review 2nd R&O, pp. 9876-9877 (for local television ownership rule); pp. 9944-872 (for radio/television cross-ownership rule); p. 9931 (for newspaper-broadcast television cross-ownership rule). |
24. |
Federal Communications Commission, "Advanced Television Systems and their Impact on the Existing Television Broadcast Service," 25 FCC Record 14588, 14634-14635, April 21, 1997 (1997 Sixth R&O). Federal Communications Commission, "2010 Quadrennial Regulatory Review—Review of the Commission's Broadcast Ownership Rules and Other Rules Pursuant to Section 202 of the Telecommunications Act of 1996, Notice of Inquiry, FCC 10-92," 25 FCC Record 6086, 6117, n. 150, May 25, 2010 (2010 Quadrennial NOI). |
25. |
1997 Sixth R&O, pp. 14605-14607. |
26. |
Federal Communications Commission, "Standard, FM and Television Broadcast Stations: Multiple Ownership; Notice of Proposed Rulemaking," 27 Federal Register 6946, 6847, July 19, 1962 (1962 Media Ownership NPRM). The FCC explained that although not precisely equivalent, this contour for FM broadcast radio represented the same general level of probability for the contour the FCC used (Grade A) to predict analog broadcast television service at that time. |
27. |
47 C.F.R. §73.182(c). |
28. |
47 C.F.R. §73.14. |
29. |
1962 Media Ownership NPRM, p. 6847. |
30. |
The Nielsen Company, Arbitron eBook Reference Guide, 2009, p. 46, http://www.nielsen.com/content/dam/corporate/us/en/docs/nielsen-audio/guide-to-understanding-and-using.pdf. |
31. |
Americanradiohistory.com, "Arbitron Reports and Data of Interest," "Metropolitan Survey Area Maps," "2013 Metro Radio Metro Areas Hi-Res," http://www.americanradiohistory.com/Archive-Arbitron/2013_RadioMetroMap_hi-res.pdf. |
32. |
2014 Quadrennial Review 2nd R&O, pp. 9903-9904. |
33. |
47 U.S.C. §310(d); 47 C.F.R. §73.3540. |
34. |
Federal Communications Commission, "Review of the Commission's Regulations Governing Attribution of Broadcast and Cable/MDS Interests, Review of the Commission's Regulations and Policies Affecting Investment in the Broadcast Industry, Reexamination of the Commission's Cross-Interest Policy, Report and Order, FCC 99-207," 14 FCC Record 12559, August 6, 1999. §103 of P.L. 113-200, the Satellite Extension and Localism Reauthorization Act, also prohibits a television broadcast station from negotiating a retransmission consent contract jointly with another broadcast station in the same market, regardless of its audience size, unless the FCC considers the stations to be directly or indirectly owned, operated, or controlled by the same entity. Thus, the FCC's attribution rules affect a station's retransmission consent negotiations. |
35. |
Current broadcast attribution rules, which were not addressed in either the 2014 Quadrennial Review nor the 2017 Reconsideration, are listed in 47 C.F.R. §73.3555, Note 2. |
36. |
2014 Quadrennial Review 2nd R&O, pp. 9888-9890. The FCC proposed attributing television JSAs in 2004, and revisited the issue in 2011, but did not make a final decision. Federal Communications Commission, "Attribution of TV JSAs, NPRM, FCC 04-173," 19 FCC Record 15238, July 2, 2004; Federal Communications Commission, "2010 Quadrennial Review, NPRM, FCC 11-186," 26 FCC Record 17489, 17565-17566, December 22, 2011. |
37. |
Consolidated Appropriations Act, 2016, §626, P.L. 114-113 (2015). The first extension was through December 19, 2016, per §104 of the 2014 Satellite Television Extension and Localism Act (P.L. 113-200). |
38. |
Once the media ownership and attribution rules become effective, 30 days after the FCC publishes them in the Federal Register, broadcast station licensees must file the JSAs with the commission. 2014 Quadrennial Review 2nd R&O, p. 9888-9989, n. 168. |
39. |
2017 Quadrennial Review Order on Recon and NPRM, pp. 9846-9854. |
40. |
2017 Quadrennial Review Order on Recon and NPRM, p. 9852. |
41. |
2017 Quadrennial Review Order on Recon and NPRM, p. 9873 (Revising Filing of Contracts regulation 47 C.F.R. §73.3613(d)(2) to specify that only attributable broadcast radio JSAs need be filed with the FCC). |
42. |
47 C.F.R. §73.3526(3)(16). The rule applies to agreements involving stations in the same or different markets. |
43. |
|
44. |
47 C.F.R. §73.3555, Note 2. The FCC decided to attribute radio JSAs in 2003. Federal Communications Commission, 2002 Biennial Review, p. 13620. |
45. |
2014 Quadrennial Review 2nd R&O, pp. 10008-10023. |
46. |
2017 Quadrennial Review Order on Recon and NPRM, pp. 9855-9857. |
47. |
Federal Communications Commission, "2014 Quadrennial Regulatory Review, Final Rule," 83 Federal Register 12680, March 23, 2018. |
48. |
47 C.F.R. §73.3526(3)(18). |
49. |
2017 Quadrennial Review Order on Recon and NPRM, p. 9857. |
50. |
Keach Hagey, "Market Share: 'Sidecar' Deals Test Law on TV Station Consolidation," Wall Street Journal, October 21, 2013. |
51. |
Federal Communications Commission, "Broadcast TV Applications Proposed Sharing Arrangements," 29 FCC Record 2647, 2648, March 12, 2014. |
52. |
Federal Communications Commission, "Public Notice, DA 17-130," 32 FCC Record 1105, February 3, 2017. |
53. |
Chris Ariens, "San Francisco Market Drops Two Spots in 2018 Nielsen Rankings," TV Spy, October 9, 2017, https://www.adweek.com/tvspy/san-francisco-market-drops-two-spots-in-2018-nielsen-rankings/195162. |
54. |
Federal Communications Commission, "Amendment of Section 73.3555 [formerly Sections 73.35, 73.240 and 73.636] of the Commission's Rules Relating to Multiple Ownership of AM, FM and Television Broadcast Stations, Memorandum Opinion and Order," 100 FCC Reports, 2nd Series, 74, 92-94, February 1, 1985 (1985 TV Ownership Reconsideration). |
55. |
47 U.S.C. §309(j)(14)(A). Full-power analog television service therefore has terminated. |
56. |
Federal Communications Commission, "Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming, Fourteenth Report, FCC 12-81," 27 FCC Record 8610, July 20, 2012. |
57. |
Federal Communications Commission, "Amendment of Section 73.3555(e) of the Commission's National Television Multiple Ownership Rule," 28 FCC Record 14324, September 26, 2013. |
58. |
Federal Communications Commission, "National Television Multiple Ownership Rule, Final Rule, FCC 16-116," 81 Federal Register 73035, October 23, 2016. |
59. |
Federal Communications Commission, "National Television Multiple Ownership Rule, Report and Order, FCC 16-116," 31 FCC Record 10213, 10247-10248, September 7, 2016 (2016 UHF Discount Order). |
60. |
Federal Communications Commission, "Amendment of Section 73.3555(e) of the Commission's Rules, National Television Multiple Ownership Rule, Order on Reconsideration, FCC 17-40," 32 FCC Record 3390, April 21, 2017. |
61. |
Federal Communications Commission, "Amendment of Section 73.3555(e) of the Commission's Rules, National Television Multiple Ownership Rule, Notice of Proposed Rulemaking, FCC 17-169," 32 FCC Record 10785, December 18, 2017. |
62. |
Federal Communications Commission, "Applications of Local TV Holdings, LLC, Transferor and Tribune Broadcast Company II, LLC, Transferee and Dreamcatcher Broadcasting, LLC, Transferee for Consent to Transfer of Control of Certain Licensee Subsidiaries of Local TV Holdings, LLC, Memorandum Opinion and Order, DA 13-2422," 28 FCC Record 16850, 16857, December 20, 2013. |
63. |
2018 Sinclair Hearing Designation Order, pp. 1-2. |
64. |
|
65. |
"CNHI Exploring Sale of Newspapers," Ottumwa Courier, June 25, 2018, http://www.ottumwacourier.com/news/cnhi-exploring-sale-of-newspapers/article_5280744a-78a7-11e8-9c90-4b86676d54a5.html. Raycom also owns the Ottumwa Courier newspaper. As described in "Newspaper/Broadcast Cross-Ownership Rule," until recently, FCC rules limited common ownership of a newspaper and television station within the same market. |
66. |
Gray Television, Inc. Investor Presentation, June 25, 2018, p. 2, https://gray.tv/index.php?page=presentations. |
67. |
Letter Amendment, MB Docket No. 17-179, Applications of Tribune Media Company and Sinclair Broadcast Group, Inc. for Consent to Transfer Control of Licenses and Authorizations from Miles Mason, Counsel to Sinclair Broadcast Group, and Mace Rosenstein, Counsel to Tribune Media Company, to Marlene H. Dortch, Secretary to the Federal Communications Commission, July 18, 2018, https://ecfsapi.fcc.gov/file/10718878029145/Letter%20Amendment%20to%20Merger%20Applications%20-%20July%2018%202018.pdf. Sinclair and Tribune claimed that their total reach would have been 38.86% of U.S. television households. |
68. |
All of the Wilkes Barre stations are UHF, and thereby subject to the discount. If those stations had been attributed to Sinclair, Sinclair's post-merger reach would have been 39.09% of U.S. television households. The Nielsen Company, "Local Television Market Universe Estimates: Estimates as of January 1, 2018 and Used Throughout the 2017-2018 Television Season," http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/2017-18%20TV%20DMA%20Ranks.pdf. |
69. |
Federal Communications Commission, "Part 4—Broadcast Services Other Than Standard Broadcast," 6 Federal Register 2282, 2284-2285, May 6, 1941. This was the year that commercial television service first became available in the United States. |
70. |
Federal Communications Commission, "Multiple Ownership of Standard, FM, and Television Broadcast Stations, FCC 64-445," 29 Federal Register 7535, 7537, June 12, 1964. |
71. |
Federal Communications Commission, "Review of the Commission's Regulations Governing Television Broadcasting, Television Satellite Stations Review of Policy and Rules, Report and Order, FCC 99-209," 14 FCC Record 12903, 12931-12941, August 6, 1999 (1999 Media Ownership R&O). |
72. |
2014 Quadrennial Review 2nd R&O, pp. 9870-9896. |
73. |
2014 Quadrennial Review Order on Recon and NPRM, pp. 9831-9840. |
74. |
47 C.F.R. §73.3555, note 7. |
75. |
2014 Quadrennial Review 2nd R&O, p. 9891. |
76. |
2014 Quadrennial Review Order on Recon and NPRM, pp. 9841-9845. Specifically, the FCC adopted a presumption in favor of applying a two-pronged test involving existing "parent markets" with multiple "embedded markets" (i.e., New York and Washington, DC). An embedded market is a suburban radio market that Nielsen separately identifies as a radio market for which it reports ratings. Radio stations licensed to communities in embedded markets are also considered part of a larger "parent" market encompassing an entire metropolitan area. Under the two-pronged test, the FCC reviews (1) whether the ownership of the stations in question complies with the ownership rules in the embedded market to which they are home (using the Nielsen data for that market), and (2) whether the ownership of the stations in question complies with the ownership rules using the contour methodology that would apply in nonrated markets. (Petition for Reconsideration of Connoisseur Media, LLC, 2014 Quadrennial Review, December 1, 2016, pp. 3-4, 13. |
77. |
Pursuant to §202(b)(2) of the Telecommunications Act of 1996, however, the FCC may, notwithstanding any ownership limits, permit a person or entity to own, operate, or control, or have a cognizable interest in, radio broadcast stations if the FCC determines that such ownership, operation, control, or interest will result in an increase in the number of radio broadcast stations in operation. |
78. |
Federal Communications Commission, "Part 3—Rules Governing Standard and High Frequency Broadcast Stations," 5 Federal Register 2382, 2384, June 25, 1940. |
79. |
Federal Communications Commission, "Part 3—Rules Governing Standard and High Frequency Broadcast Stations: Multiple Ownership of Standard Broadcast Stations," 8 Federal Register 16065-16066, November 27, 1943. |
80. |
Federal Communications Commission, "Multiple Ownership of Standard, FM, and Television Broadcast Stations, FCC 64-445," 29 Federal Register 7535-7537, June 12, 1964. At the time, the FCC used a 1 mv/m signal contour for both AM and FM stations in its local radio ownership rules, arguing that the standards for both services were roughly comparable, because a 1 mv/m signal provided adequate levels of service in less-populated areas where overlap between co-owned stations was more likely to occur. |
81. |
Federal Communications Commission, "Amendment of Sections 73.35, 73.240 and 73.636 of the Commission Rules Relating to Multiple Ownership of Standard, FM, and Television Broadcast Stations, FCC 70-310, First Report and Order," 5 FCC Reports 306, March 25, 1970 (1970 Cross Ownership R&O). Federal Communications Commission, "Amendment of Section 73.3555 of the Commission's Rules, the Broadcast Multiple Ownership Rules, Report and Order, FCC 88-343," 4 FCC Record 1723, February 22, 1989. |
82. |
Federal Communications Commission, "Revision of Radio Rules and Policies, Report and Order, FCC 92-97," 7 FCC Record 2755, 2756-2757, 2757-2779, April 10, 1992. |
83. |
2014 Quadrennial Review 2nd R&O, p. 9897; 2014 Quadrennial Review Order on Recon and NPRM, pp. 9841-9845. The petition to reconsider filed by Connoisseur Media sought to modify, rather than repeal, the local radio ownership rule. Therefore, the 2014 Order on Reconsideration addressed the proposed modification, rather than a general review of the rule. |
84. |
2014 Quadrennial Review 2nd R&O, pp. 9905-9906. The clarification relates to safeguards that the FCC previously adopted to deter parties from attempting to manipulate Nielsen Audio Metro market definitions for purposes of circumventing the local radio ownership Rule. |
85. |
2014 Quadrennial Review 2nd R&O, p. 9907. Nielsen considers Puerto Rico to be a single radio market. |
86. |
2014 Quadrennial Review Order on Recon and NPRM, pp. 9824-9831. |
87. |
2014 Quadrennial Review Order on Recon and NPRM, pp. 9806-9824. |
88. |
The rule provides the following: "A television broadcast station may affiliate with a person or entity that maintains two or more networks of television broadcast stations unless such dual or multiple networks are composed of two or more persons or entities that, on February 8, 1996, were 'networks' as defined in Section 73.3613(a)(1) of the Commission's regulations (that is, ABC, CBS, Fox, and NBC)." 47 C.F.R. §73.658(g). Because the FCC does not directly regulate broadcast networks, the rule applies to the stations which affiliate with the networks. |
89. |
Federal Communications Commission, Report on Chain Broadcasting, Order No. 37, Docket No. 5060, May 1941, pp. 91-92, https://babel.hathitrust.org/cgi/pt?id=uc1.$b78643;view=1up;seq=8. |
90. |
Federal Communications Commission, Report on Chain Broadcasting, pp. 70-73. The FCC repealed the rules for radio in 1977. Federal Communications Commission, "Review of Commission Rules and Regulatory Policies Concerning Network Broadcasting by Standard (AM) and FM Broadcast Stations, Report, Statement of Policy, and Order, FCC 77-206," 63 FCC Reports, Second Series 674, March 23, 1977. |
91. |
Federal Communications Commission, "Part 3—Rules Governing Television Broadcast Stations," 11 Federal Register 33, 37, January 1, 1946. |
92. |
Federal Communications Commission, "Implementation of Sections 202(c)(1) and 202(e) of the Telecommunications Act of 1996 (National Broadcast Television Ownership and Dual Network Operations) 47 C.F.R. Sections 73.658(g) and 73.3555, Order, FCC 96-91," 11 FCC Record 12374, 12376, March 8, 1996. |
93. |
Federal Communications Commission, "Amendment of Section 73.658(g) of the Commission's Rules—The Dual Network Rule," 16 FCC Record 11114, May 15, 2001. |
94. |
|
95. |
2014 Quadrennial Review 2nd R&O, pp. 9952-9960. |
96. |
The FCC's authorities to issue rules encouraging broadcast ownership diversity stem from the following provisions: §309(j)(3)(B) of the Communications Act of 1934 specifies that in awarding licenses and permits via competitive bidding, one of the FCC's objectives must be promoting opportunities for, among others, "businesses owned by members of minority groups and women." §309(j)(4)(D) of the Communications Act directs the FCC to "ensure that small businesses, rural telephone companies, and businesses owned by members of minority groups and women are given the opportunity to participate in the provision of spectrum-based services, and, for such purposes, consider the use of tax certificates, bidding preferences, and other procedures." |
97. |
1999 Media Ownership R&O, p. 12937. |
98. |
Federal Communications Commission, "2002 Biennial Review Order, FCC 03-127," 18 FCC Record 13620, 13810-13812, July 2, 2003; Federal Communications Commission, "Promoting Diversification of Ownership in the Broadcasting Services, Report and Order and Third Further Notice of Proposed Rulemaking, FCC 07-217," 23 FCC Record 5922, 5927, March 5, 2008 (2008 Diversity Order). |
99. |
The FCC issued an order creating rules intended to foster diversity of ownership in 2008. Promoting Diversification of Ownership in the Broadcasting Services, 2008 Diversity Order. The order was appealed and reviewed by the Court of Appeals for the Third Circuit. Prometheus Radio Project v. FCC (Prometheus II), 652 F. 3d 431 (3d Cir. 2011). After reviewing the order, the Third Circuit remanded parts of the 2008 Diversity Order to the FCC for reconsideration in light of the court's analysis. Ibid. at 438. Five years later, the Third Circuit, noting the FCC's failure to act on its remand of the 2008 Diversity Order, concluded the FCC had unreasonably delayed action, ordered the agency to "act promptly" and retained jurisdiction over the issues it remanded to the agency. Prometheus Radio Project v. FCC (Prometheus III), 824 F. 3d 33, 37 (3d Cir. 2016). |
100. |
See generally 2014 Quadrennial Review 2nd R&O. |
101. |
Prometheus III, 824 F.3d at 37. |
102. |
The Third Circuit Court of Appeals previously struck down a revenue-based eligible entity definition contained in the FCC's 2008 Diversity Order, finding that the agency had failed to explain how the definition would increase broadcast ownership by minorities and women. Prometheus Radio Project v. FCC, 652 F. 3d 431, 469-71 (3d Cir. 2011). In adopting the same definition in its 2016 Order, the FCC did not argue that the standard would increase minority and female ownership, but, instead, found that the definition would increase ownership diversity overall. 2014 Quadrennial Review 2nd R&O, pp. 9979-9882. |
103. |
2014 Quadrennial Review 2nd R&O, pp. 9979-9984. The FCC stated that it would require the eligible entity meet one of three control tests to ensure that ultimate control over the licenses rests with it. Each of these three tests requires that more than 50% of the voting stock rest with the corporation or partnership that will hold the broadcast license. |
104. |
As directed by the Third Circuit in Prometheus II, the FCC discussed additional proposals set forth by commenters in the 2010 Diversity proceeding. The commission declined to adopt them. |
105. |
2014 Quadrennial Review 2nd R&O, pp. 9866, 9982-9983, nn. 857-862. |
106. |
2014 Quadrennial Review 2nd R&O, p. 9979. |
107. |
Petition for Review, Prometheus Radio Project v. FCC, No. 17-1107 (3d Cir. Jan. 16, 2018). |
108. |
Federal Communications Commission, "Rules and Policies to Promote New Entry and Ownership Diversity in the Broadcasting Services, Report and Order, FCC 12-114," https://www.fcc.gov/document/fcc-establishes-incubator-program-increase-broadcaster-diversity. (2018 Incubator R&O) |
109. |
Federal Communications Commission, "Rules and Policies To Promote New Entry and Ownership Diversity in the Broadcasting Services, Final Rule, FCC 18-114," 83 Federal Register 43773, August 28, 2018. |
110. |
Federal Communications Commission, "FCC Establishes Incubator Program Procedures to Increase Diversity in the Broadcast Industry," press release, August 2, 2018, https://www.fcc.gov/document/fcc-establishes-incubator-program-increase-broadcaster-diversity. |