link to page 1  link to page 1  link to page 1 

 
 
February 20, 2024
Payment for Order Flow (PFOF) and Broker-Dealer Regulation
Policymakers have scrutinized certain rebates that 
handled more than 80% of U.S. retail equity market orders 
brokerage firms receive for executing retail investor stock 
at one time. 
trades, with particular attention to payment for order flow 
(PFOF). PFOF raises issues related to potential conflicts of 
Zero-Commission Trading 
interest, retail investor financial inclusion, market 
Over the past four decades, retail investor trading 
competition, and market transparency. This In Focus 
commission fees reportedly went from about $200 per trade 
explains PFOF, the broker-dealer regulatory framework 
in the 1980s to $40 in the 1990s (when PFOF first started), 
governing it, related policy debates, and legislative actions.  
and eventually reached zero in the 2010s (though there are 
debates about hidden costs, discussed later). Major discount 
What Is PFOF? 
brokerages such as Charles Schwab, E*Trade, Robinhood, 
PFOF is fee income received by a brokerage firm in the 
and TD Ameritrade (which merged with Charles Schwab in 
form of rebates for routing buy or sell orders from retail 
October 2020) manage a significant amount of retail trades. 
stock investors to a wholesaler (also called market maker), 
By various accounts, PFOF has played a significant role in 
who takes the other side of the order (Figure 1). The 
enabling zero-commission trading, as the discount 
wholesalers typically execute the orders in house in an 
brokerages could still make a profit from PFOF revenue, 
internalization process, which fills the orders with the 
which has helped drive the recent surge in retail trading 
firm’s own inventory of stocks. The internalization allows 
since the COVID-19 pandemic.  
wholesalers to make money through spreads, the difference 
between purchase price and sale price. PFOF was pioneered 
Broker-Dealer Regulatory Framework 
in the 1990s by Bernard Madoff, who at the time had a 
Because retail investor PFOF is generally executed through 
stellar reputation but was later convicted of financial 
broker-dealers, a broad array of Securities and Exchange 
crimes. Although there were no indications that Madoff’s 
Commission (SEC) and Financial Industry Regulatory 
use of PFOF was illegal or unethical, the practice’s origin 
Authority (FINRA) rules and regulations governing broker-
may have somewhat tarnished PFOF’s reputation. 
dealers generally apply to transactions involving PFOF. The 
main requirements to highlight include best execution and 
Figure 1. Payment for Order Flow Process 
information disclosure. 
Best Execution 
The duty of best execution requires a broker-dealer to 
execute customers’ stock trades at the most favorable terms 
under prevailing market conditions. The brokerages must 
evaluate the orders from all customers and periodically 
determine which competing markets and market 
intermediaries offer the most favorable terms for execution. 
The brokerages must consider price improvements, which is 
 
the opportunity (but not the guarantee) for an order to be 
Source: SEC. 
executed at a better price than the current quote. Because 
Notes: In executing customer orders, the broker has to fulfil  “Best 
transaction timing is also a key consideration, the 
Execution” obligations.  
brokerages must also consider the trade-off between price 
improvements and the extra time it takes to seek better 
While PFOF is generally a fraction of a cent per trade, 
pricing. The SEC has no existing rules on best execution, 
cumulatively, it can result in significant earnings for 
but FINRA has a best execution rule (Rule 5310), which 
brokerage firms due to high transaction volume. For 
was first established in 1968 by its predecessor, the 
example, the 12 largest U.S. brokerages earned a total of 
National Association of Securities Dealers. In addition, 
$3.8 billion in PFOF revenue in 2021. Robinhood, an online 
broker-dealers have a best execution duty derived from 
investment platform, alone collected $974 million, 
certain legal principles and fiduciary obligations, which are 
representing approximately half of its revenue. In the 
enforced through antifraud provisions of securities 
previous year, about 75% of Robinhood’s revenue came 
regulation. 
from PFOF. In aggregate, brokerages routed more than 90% 
of marketable orders of retail national market system stocks 
Disclosure and Transparency 
to a concentrated group of six wholesalers in 2022. The top 
Under SEC Rule 606(a) of Regulation National Market 
three wholesalers—Citadel Securities (41%), Virtu 
System (NMS), broker-dealers must provide quarterly, 
Financial (26%), and G1 Execution Services (16%)—
aggregated public disclosure of their practices in the routing 
and handling of “held orders” requiring prompt execution at 
https://crsreports.congress.gov 
Payment for Order Flow (PFOF) and Broker-Dealer Regulation 
the best possible price. Under Rule 606(b) of Regulation 
contrast, another study found that retail trades executed at 
NMS, upon a customer’s request, a broker-dealer must 
the best-quoted prices surged after the United Kingdom 
generally provide customer-specific disclosures related to 
effectively banned PFOF. Other research found that PFOF-
the routing and execution of the customer’s exchange-listed 
facilitated zero commissions led to overall improvements in 
securities submitted on a “not held” basis that gives the 
market quality, but retail investors received less price 
broker-dealer both time and price discretion during the prior 
improvement per share. A 2022 study of 85,000 
six months. Under Rule 607 of Regulation NMS, a broker-
simultaneous market orders with five brokers concluded 
dealer must, upon opening a new customer’s account, 
that PFOF does not appear to harm price execution. The 
provide annual descriptions of the terms of any payments 
SEC’s analysis as part of a rulemaking process (discussed 
received for order flow and any profit-sharing arrangements 
below) indicates that replacing the current PFOF model 
that may influence a broker-dealer’s order routing decision. 
with a new order-competition model could generate $1.5 
billion in annual savings for retail investors, but multiple 
Policy Debates 
commentators challenged the SEC’s estimates. That said, 
PFOF’s opponents are concerned about the practice’s 
even under the larger estimates of potential hidden costs, 
potential adverse effects on market competition and trading 
the decline in overall retail investor trading costs under 
order execution quality for retail investors. Proponents 
zero-commission trading is evident. As discussed 
argue that PFOF does not negatively affect price execution 
previously, commission costs went from $40 in the 1990s to 
and that eliminating it could reduce retail investor 
$0 now, and hidden costs from a potential reduction of 
participation and introduce new risks and uncertainties in 
execution quality are generally not believed to be of that 
trade execution. 
magnitude. For example, in December 2020 the SEC 
charged Robinhood with failure to disclose its receipt of 
Market concentration and competition. As previously 
PFOF for routing customer orders and noncompliance with 
discussed, the market for retail order routing is highly 
the duty of best execution. An analysis cited in the SEC 
concentrated among several large wholesalers. Some 
order indicates that for orders of more than 100 shares, the 
commentators worry that the market is opaque and not as 
execution loss was $5 per order. The execution loss 
fair and competitive as it could be for retail investors. 
increased to $15 for orders exceeding 500 shares. Although 
Zero-commission trading and retail investor inclusion. 
not a perfect example about the hidden costs of PFOF—
Zero-commission trading significantly increased retail 
especially given Robinhood’s alleged failure to satisfy the 
investor participation in stock trading. Supporters of PFOF 
duty of best execution—the $5 to $15 per-order estimated 
argue that the practice benefits investors by subsidizing 
costs to investors provide some sense of the estimated costs 
low- or zero-commission rates and other services, allowing 
of PFOF charged by Robinhood at one time. (Robinhood’s 
more people to invest their savings in stocks. 
chief counsel stated that the firm’s historical practices do 
not reflect its current operations.) 
Investor protection offered through best execution 
requirements. Some commentators argue that with existing 
SEC Market Structure Reform Proposals 
best execution requirements, brokerage firms have to seek 
On December 14, 2022, the SEC proposed multiple rules 
the best execution terms for orders irrespective of PFOF. 
and amendments to reform the equity market structure. This 
Thus, they assert that concerns over best execution are not 
initiative includes proposals that would require certain retail 
warranted provided that existing best execution 
orders to be put up for auction at securities exchanges or 
requirements guard the transactions from conflicts of 
other trading venues before they could be executed 
interest and mandate transaction due diligence. In addition, 
internally by any trading venues that restrict order-by-order 
they emphasize that marketable retail orders that involve 
competition. If implemented, the rule may reduce the 
PFOF must be executed at the national best bid or offer 
attractiveness of PFOF to wholesalers. The SEC also 
price or at a price that improves it. However, others are 
proposed a new rule on Regulation Best Execution for the 
concerned that broker-dealers may not pass PFOF rebates to 
first time. (Recall that FINRA already has a best execution 
their clients and that they may have incentives to send retail 
rule.) The rule aims to strengthen broker-dealer best 
orders to rebating market makers that are the most 
execution practices, including those governing PFOF. For 
beneficial to them instead of the clients. This creates 
more details, see CRS In Focus IF12336, SEC-Proposed 
potential conflicts over their duty of best execution. PFOF 
Regulations to Reform Stock Trading. 
has been banned in the United Kingdom, Australia, and 
Canada due to such conflict-of-interest concerns. Also, the 
Legislative Proposals 
European Union has reached a provisional agreement to ban 
The SEC may (under its existing authorities to regulate 
PFOF.  
aspects of securities trading) change PFOF-related 
regulation without a specific congressional mandate. The 
PFOF and price execution quality. Policymakers have 
Investor Freedom Act of 2021 (S. 3102, 117th Congress) 
debated (1) whether PFOF creates a hidden cost for retail 
would have prevented the SEC from doing so by amending 
investors by leading to the execution of trades at a worse 
the Securities Exchange Act of 1934 to explicitly prohibit 
price (i.e., a higher price when buying and a lower price 
the SEC and certain other organizations from restricting 
when selling) for them, and (2) if so, how large it is. 
PFOF. Other proposals, such as H.R. 4617 (117th 
Academic and other research has not formed a consensus 
Congress), would have required the SEC to conduct a study 
regarding whether PFOF would improve or harm price 
on PFOF from the perspectives of conflicts of interest, price 
execution. One study has found that the shift to PFOF-
execution, disclosure, and other investor protection 
facilitated zero commissions was beneficial to retail 
measures. The bill would have also directed the SEC to 
investors in terms of their overall costs of trading. In 
https://crsreports.congress.gov 
Payment for Order Flow (PFOF) and Broker-Dealer Regulation 
implement rules consistent with the results of the study, 
Eva Su, Specialist in Financial Economics   
including potentially prohibiting or limiting PFOF.  
IF12594
 
 
Disclaimer 
This document was prepared by the Congressional Research Service (CRS). CRS serves as nonpartisan shared staff to 
congressional committees and Members of Congress. It operates solely at the behest of and under the direction of Congress. 
Information in a CRS Report should not be relied upon for purposes other than public understanding of information that has 
been provided by CRS to Members of Congress in connection with CRS’s institutional role. CRS Reports, as a work of the 
United States Government, are not subject to copyright protection in the United States. Any CRS Report may be 
reproduced and distributed in its entirety without permission from CRS. However, as a CRS Report may include 
copyrighted images or material from a third party, you may need to obtain the permission of the copyright holder if you 
wish to copy or otherwise use copyrighted material. 
 
https://crsreports.congress.gov | IF12594 · VERSION 1 · NEW